Year
6 articles
アコム | むじんくん チャント星人シリーズ | 1996
In 1996, a commercial appeared where aliens in a UFO would say "Want to stop by Earth?" and come down to borrow money from Acom. This series, which swept the nation with its catchy "La-la-la, Mujin-kun♪" phrase, was a shocking piece of work that turned the heavy subject of consumer loans into something light and casual with its sci-fi style.
EPSON | LE LANCEUR DE COUTEAUX | 1996
1996, France. A blindfolded man throws knives. What guides his hand is absolute trust in EPSON's printer technology.
NTTドコモ | ポケベル「はじめる」 | 1996
In 1996, a 15-year-old girl lying on an octopus slide in a park, humming a little tune, appeared on TVs across Japan. "I got a pager for my birthday," she said in a sweet, slightly lisping voice. Her name was Ryoko Hirosue, and this commercial turned her into an instant star.
MERCEDES E-CLASS | RHINOS | 1996
1996. The year the Mercedes E-Class debuted with a new face, there was an ad featuring a rhino. The title was "RHINOS." Pretty much says it all.
VOLKSWAGEN GROUP | LUNCH-BREAK | 1996
London, 1996. This was the era when Volkswagen was taking on the UK market around the theme of "affordability." The title is "LUNCH-BREAK." What happens during a lunch break? There's something in that humor and sharp eye for detail that feels distinctly BMP DDB Needham.
日清食品 | カップヌードル麻婆・五目 | 1995
The second you hear "asabaa," your brain just goes "huh?" A female employee misreads "mapo" as "asabaa," confidently adds that it comes with a refined grandma, her boss explodes in anger, and reality snaps back. All packed into just 15 seconds.