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FOX NETWORK | BILLIARDS | 1998
What If Billiards Were Hockey? / FOX NETWORK "BILLIARDS"
Back in 1998, this 30-second spot ran with a simple premise: what if billiards were as physical as hockey?
Year
1998
7 articles
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FOX NETWORK | NHL on Fox - Better If It Were Hockey | 1998
Hook You in 10 Seconds, Then Make You Laugh / FOX NETWORK "Better If It Were Hockey"
This is an ad from 1998, back when FOX held the broadcast rights to the NHL. It shows footage of a squash match and then flatly declares, "This would be better if it were hockey" — the sheer boldness of that move is something else.
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NIKE | SKATEBOARDING | 1998
What if tennis players, or golfers, were the ones getting chased off? / NIKE "SKATEBOARDING"
Skate through the city and a security guard comes running. Try a trick in front of a shop and someone starts yelling. In 1998, that was just normal life for skateboarders. Nike's response was a single question: "What if other athletes got treated the same way?"
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TRANSPORT ACCIDENT COMMISSION | 10 KPH LESS | 1998
Just 10 km/h Can Be the Difference Between Life and Death / TRANSPORT ACCIDENT COMMISSION "10 KPH LESS"
A speed-reduction ad released in 1997 by Australia's TAC. It shows, without flinching, a car hitting a person at 70 km/h.
MILLER BREWING CO. | Fly | 1998
An Experiment Called "An Ad About Ads" / Miller Brewing "Fly"
This is one entry from the "Dick" series that the legendary Minneapolis agency Fallon McElligott made for Miller Lite in 1998. It's framed as the work of a fictional creative director named "Dick," turning the ad itself into the joke. For its time, this must have been a pretty bold move.
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COURTYARD BY MARRIOTT | Never Underestimate the Importance of a Good Night's Rest | 1998
Not Enough Sleep Can Ruin Everything / COURTYARD BY MARRIOTT "Missed Cue"
Ever had the most embarrassing moment of your life because you didn't get enough sleep? In 1998, Courtyard zeroed right in on that.
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IMPULSE | ART SCHOOL | 1998
This Is a Condom Ad / IMPULSE "ART SCHOOL"
A nude model at an art school "reacts" when a woman arrives late to class. The awkwardness of the moment gets expressed through the objects around them, used as metaphors. This was a body spray commercial that aired on British television in 1998.