Year
21 articles
TESCO | Food Love Stories | 2018
This is the comeback story of a British supermarket that won the Grand Prix in the Media category at Cannes Lions in 2018. A campaign that was supposed to talk about food quality ended up winning by telling stories about human connection instead.
KPN | EVERT_45 | 2018
What if a boy living in 1945 had filmed vlogs just like kids do today? KPN actually turned that idea into real posts on YouTube and Instagram.
LOUVRE ABU DHABI | Highway Gallery | 2018
You're driving down a desert highway when the radio suddenly starts explaining Van Gogh. Outside your window: a giant "self-portrait." What Louvre Abu Dhabi pulled off was basically a free sample of an entire museum.
ペディグリー | SelfieSTIX | 2018
You want to take a selfie with your dog, but your dog just won't look at the camera. Pedigree decided to seriously solve this small, everyday problem.
WILLIAM PATRICK CORGAN | Aeronaut VR | 2018
It's a music video, but you can stand right next to Billy Corgan. As he plays piano, the scenery shifts and the colors change around him, and before you know it, you feel like you're on a journey together.
GOOGLE | Know What Your Data Knows | 2018
In 2018, during a live NCAA basketball broadcast watched by 43 million people across the US, Google Cloud built and aired a commercial on the spot, shaped by how the game was actually unfolding. A commercial coming together in real time, right alongside the commentary—just hearing about it is stressful enough.
P&G | THE TALK | 2018
What comes to mind when you hear "the talk"? Most people think of the conversation about sex. But for Black parents in America, it meant something else entirely: the conversation where you teach your child the reality of racism. From that one gap in meaning came a film that won the Grand Prix at Cannes.
カロリーメイト | 心の声 | 2018
I think it's fair to call this one a winter tradition by now. This is the fifth installment of CalorieMate's commercial series cheering on exam students. Another great one this year.
CARREFOUR | Black Supermarket | 2018
This isn't a supermarket ad. It's a lesson in how to pick a fight with the law.
MONTEFIORE | CORAZON - GIVE YOUR HEART | 2018
Shoot a 48-minute film, then wrap up donor registration in just 15 seconds. That's what Montefiore Medical Center pulled off. Audiences leaving the theater held their phone to their chest, the poster woke up, and registration was done. It won the Grand Prix in the Health & Wellness category at Cannes in 2018.
NIKE | Nothing Beats a Londoner | 2018
Skepta shows up on screen, gets roasted by a kid, and walks off. The real stars aren't famous athletes — they're 258 unknown young people grinding it out on London's streets.
JORDAN BRAND | A/R JORDAN | 2018
That dunk Jordan made in 1988 — you could summon it through your phone's camera on Snapchat. And you could buy the shoes right there on the spot, with delivery the same day. In 2018, one brand built that kind of experience.
AB INBEV | TagWords | 2018
What's printed on the billboard isn't a photo—it's a "search term." This one's pure genius.
ANHEUSER-BUSCH | TURNING BEER INTO WATER | 2018
There are days when a beer company makes water without brewing a single drop of beer. And it's been doing this for over a hundred years.
森永製菓 ダース | 祝25周年篇 | 2018
This is what 15 seconds can do. The only thing they really want to say is "DARS turns 25." If it also happens to get across that "December 12 is DARS Day," that's a lucky bonus. But they don't explain how tasty it is, or how many pieces are in a box, or anything like that. And I think that's exactly right.
TODAY@APPLE | Today at Apple | 2018
At Cannes 2018, what Apple won wasn't for advertising. It won the Grand Prix for store experience — an award earned by giving up on being a "place to sell."
MARCH FOR OUR LIVES PARKLAND STUDENTS | Price on Our Lives | 2018
$1.05. That's the total amount Senator Marco Rubio received from the NRA, divided by the total number of students in Florida. It's the orange price tag that survivors of the Parkland high school shooting wore as the "price" of their own lives. The campaign generated 826 media placements and 2.2 billion media impressions, and through the power of math, anger, and design, it irreversibly changed the gun control debate in America.
キリン 午後の紅茶 | あいたいって、あたためたいだ。18冬 | 2018
This series began in winter 2016, and apparently this is its conclusion. It's the kind of project where the casting alone practically guarantees success, but using the same actors across multiple years takes it even further. You can clearly see, right there on screen, what's been lost and what's been gained, and in that sense a different kind of charm emerges.
BLINK TO SPEAK - | Blink To Speak | 2018
A language made for people who can only move their eyes. Even when ALS or a spinal injury takes away control of the rest of the body, the eyes keep moving until the very end. This gave those eyes words to speak with.
Erste Group | #believeinyourself | 2018
A minute-and-a-half video you'll want to watch alone on a cold night. Henry the hedgehog quietly gets to you.
ALDI | Fresh Prints | 2018
I always thought "real-time" was a digital-only thing. But at 7am, vegetables wrapped in newspaper were delivered to homes across Spain, wrapped together with that very day's latest news. A comeback move where print media proved it could capture "freshness in this exact moment."