ROAD SAFETY AWARENESS CAMPAIGN | SAFE & SOUND MUSIC PLAYER | 2016
Because they love music, we want them to stay alive / ROAD SAFETY AWARENESS CAMPAIGN "SAFE & SOUND MUSIC PLAYER"
For people who love walking while listening to music, there's an app built with one simple wish: that they stay alive.
The problem
In Thailand, there had been a string of cases where pedestrians listening to music through headphones failed to notice their surroundings and lost their lives in traffic accidents.
The idea
They created the world's first app designed to give pedestrians a safe music listening experience. By integrating a location tracking feature, it let people keep enjoying their music while avoiding accidents.
What happened
It won a Bronze Lion in the Entertainment for Music category at Cannes Lions 2016.
Afterthought
Music is their life, so how do you save their life too? This is the answer technology gave to that question. LMG Insurance's mission is to free people's lives from worry, and here, an insurance company's genuine commitment to protecting human life takes real, tangible shape. Instead of taking music away, they thought about how people could keep living alongside it. That kind of kindness is something I really love.
Awards
- Cannes Lions Gold 2016
