Subject
8 articles
TRANSPORT ACCIDENT COMMISSION VICTORIA | MEET GRAHAM | 2017
Grotesque, strange, and impossible to look away from. Graham is the only human being ever designed purely to survive on the road. No neck, a thickened skull, twelve airbag-like nipples across his chest, lumpy skin. The moment you see him, you flinch. But buried inside that flinch is a message that really matters.
ROAD SAFETY AWARENESS CAMPAIGN | SAFE & SOUND MUSIC PLAYER | 2016
For people who love walking while listening to music, there's an app built with one simple wish: that they stay alive.
TRANSPORT ACCIDENT COMMISSION | Ungiven Gifts | 2014
209 gifts, each painted white, stand in a square in Melbourne. Toys, handbags, a vase, a scarf. Each one even has a handwritten tag attached, but there's no one left to receive them.
VOLKSWAGEN | DON'T MAKE UP AND DRIVE | 2012
You're watching a tutorial on how to do your makeup, when suddenly you hear a car crash and the screen shakes. That's the one-minute video VOLKSWAGEN put out on YouTube in 2012.
AMIS | CRASH | 2011
A man working in an office is suddenly slammed against his desk by some unseen force. A 30-second shock.
TRANSPORT ACCIDENT COMMISSION | 10 KPH LESS | 1998
A speed-reduction ad released in 1997 by Australia's TAC. It shows, without flinching, a car hitting a person at 70 km/h.
SINGAPORE TRAFFIC POLICE | GLASSES | 1993
Four beer glasses float over the road. Then a crash. That's it, that's the whole ad. But these thirty seconds would go on to be recreated all around the world. Singapore, 1993. To stop drunk driving, this ad chose to make people think, not to shock them.
TRANSPORT ACCIDENT COMMISSION | BEACH ROAD | 1991
A road safety ad from Australia, made in 1991. I watched it for the first time in 2024, and it sent a chill down my spine. The footage is over 30 years old, but that scream hasn't aged a day. Human screams, it turns out, don't come with an expiration date.