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5 articles
TRA Mongkut Fertilizer | Soil Stay | 2026
A sample of soil, handed over as payment for a place to stay. That's the idea behind this farmstay program for farmers, created by Thai fertilizer brand TRA Mongkut and VML, which won the Grand Prix at Spikes Asia 2026.
Snack Jack Ring | Mother Strike | 2026
A mother steps straight into her son's video game. Just that premise alone makes you want to watch. This film from Thailand pulls it off well, layering the story of a family finding its way back into the same circle over the round shape of the snack itself.
KRUNGSRI FIRST CHOICE | WHAT THE FAST! | 2024
Making up with a partner. Talking your dad into something. Apologizing to your boss. The most awkward conversations in life, wrapped up in the split second two motorbikes pass each other. Three 15-second films built on that idea won a Gold Lion at Cannes Lions.
AP PUBLIC COMPANY LIMITED | The Unusual Football Field | 2017
The assumption that soccer fields have to be rectangular gets broken here with an L-shape and a zigzag. In Khlong Toei, a densely packed slum area in Bangkok, a real estate developer built soccer pitches in oddly shaped lots. The moment you see it, you think "oh, this actually works" — that's how strong the idea is.
ROAD SAFETY AWARENESS CAMPAIGN | SAFE & SOUND MUSIC PLAYER | 2016
For people who love walking while listening to music, there's an app built with one simple wish: that they stay alive.