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879 articles · page 19 of 19

"It's more interesting when you don't think so much about the client." Five minutes packed tight with life's bitter and sweet / Friend-Ship Project 4th Installment "Yuna's Summer Vacation"
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複数企業協賛（ツインリンクもてぎ、20世紀FOX映画、読売新聞） | Friend-Ship Project 第4弾 家族の絆「ゆうなの夏休み」 | 2008

"It's more interesting when you don't think so much about the client." Five minutes packed tight with life's bitter and sweet / Friend-Ship Project 4th Installment "Yuna's Summer Vacation"

A five-minute family story woven together by two fine actors, Nao Omori and Sachiko Sakurai. Apparently this was one of those reversed projects where the client is decided first, and then creators make a long-form commercial around them. This was the fourth installment of that project, and the density of it—packing in all of life's bitter and sweet—was really something.

An Ordinary Person's Full Effort Beats a Celebrity's Full Effort / Kirin Nodogoshi Nama "Dream of Dreams: Pro Baseball"
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キリン のどごし〈生〉 | 夢のドリーム プロ野球 | 2014

An Ordinary Person's Full Effort Beats a Celebrity's Full Effort / Kirin Nodogoshi Nama "Dream of Dreams: Pro Baseball"

I cried watching the making-of for the baseball edition. The Jackie Chan edition was fantastic too, but this one really gets me. Watching a celebrity take on something huge is moving, but somehow it's even more moving when ordinary people chase an ordinary—or maybe slightly oversized—dream. I think it's because the people at the center feel so much closer to us.

If Christmas Can Come to the Jungle, You Can Come Home Too / MINISTRE DE LA DEFENSE "OPERATION CHRISTMAS"
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MINISTRE DE LA DEFENSE | OPERATION CHRISTMAS | 2011

If Christmas Can Come to the Jungle, You Can Come Home Too / MINISTRE DE LA DEFENSE "OPERATION CHRISTMAS"

In December 2010, deep in the Colombian jungle, a giant tree turned into a Christmas tree. When guerrilla soldiers walked by, motion sensors lit up 2,000 lights, and a message appeared on a banner next to it: "If Christmas can come to the jungle, you can come home. Demobilize. At Christmas, everything is possible." This is one of the most urgent campaigns ever staged by an ad agency.