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OREO | OREO COWS | 2026
A cow became a thousand taglines / OREO "OREO COWS"
A black-and-white photo of a cow that looks like nothing but an Oreo. A hundred years of what the brand has been saying, wrapped up in a single image.
Country
Mexico
13 articles
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RAINBOW LOBSTER MEXICO | 600K Network | 2026
A QR Code on a Ballot Tally Sheet Shook a Dictatorship / RAINBOW LOBSTER MEXICO "600K Network"
600,000 people scanned a QR code with their phones and exposed fraud in a presidential election. This wasn't really an ad—it was a tool for revolution.
Coca-Cola | 2024
Coca-Cola Celebrates the Hand-Painted Logos Shopkeepers Never Got Right / Coca-Cola "Thanks for Coke-Creating"
In bodegas and small shops around the world, owners have been painting their own versions of the Coca-Cola logo. Instead of telling them to fix it, the brand officially celebrated it.
Coca-Cola | 2024
Coca-Cola Crushes Its Own Sacred Logo to Make a Point About Recycling / Coca-Cola "Recycle Me"
Coca-Cola's logo, drawn in the shape of a crushed can. A campaign that boldly crushed the logo everyone assumes is untouchable won the Grand Prix in the Print & Publishing category at Cannes Lions 2024.
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MOVISTAR | THIS IS NOT A GAME | 2024
A Real Warning Disguised as a Game Walkthrough / Movistar "THIS IS NOT A GAME"
The person on the other side of the screen might not be a friend. A video that looks like a kids' game walkthrough but keeps telling a horrifying story the whole time.
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BURGER KING | NONARTIFICAL MEXICO | 2022
Shot on the street, in a country where 49% feel ads aren't about them / BURGER KING "NONARTIFICAL MEXICO"
No models, no hair and makeup, no beautiful locations. Just black-and-white photos of ordinary people on Mexican streets, biting into a burger. Those photos became billboards — and even made it into a museum.
HEINEKEN | Gender Violence | 2017
The Beer Brand That Sold Masculinity Rewrote What Being a Man Means / Tecate(Heineken) "Gender Violence"
A beer commercial lines up all the classic symbols of "manliness" — muscles, boxing, welding — then suddenly declares that how a man treats women is what truly defines him. And it's coming from a brand that's called itself "the beer for men" since 1944.
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SAVE THE CHILDREN & SANTILLANA | Paper Glasses | 2016
A 2mm hole tucked inside a textbook can change a child's future / Save the Children & Santillana "Paper Glasses"
You open your textbook, and there's a pair of glasses waiting for you. They're made of paper, and they can even test your eyesight. It's so simple it's almost moving.
RED CROSS | SOS SMS | 2015
A life-saving line, hidden in your phone's lock screen / Red Cross "SOS SMS"
Just type "*SOS" on your phone's lock screen, and paramedics can instantly pull up your medical conditions and blood type. It sounds small, but that one line can be the difference between life and death.
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ALWAYS | INTIMATE WORDS | 2015
There Was No Word For It, So They Made One / ALWAYS "INTIMATE WORDS"
If you don't have the words, you can't describe your symptoms. If you can't describe your symptoms, you can't get diagnosed. The indigenous women of Oaxaca had no words to talk about their own bodies.
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GREENPEACE | TOXIC TOURS | 2013
When irony moved politics / GREENPEACE "TOXIC TOURS"
They set up a fake travel agency and started selling tours down a polluted river. The footage shows celebrities grinning as they recommend "snorkeling in crude oil" or "surfing chemical waves" — it's so dark it's hard to laugh.
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AMIS | CRASH | 2011
An Invisible Crash Happens Right on the Desk / AMIS "CRASH"
A man working in an office is suddenly slammed against his desk by some unseen force. A 30-second shock.
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NIKE | CITY CUP | 2011
Local Pride Takes Over Mexico City's Streets / NIKE "CITY CUP"
Mexico, 2011. NIKE turned an entire city into its playing field with a campaign called "CITY CUP."