Industry
13 articles
DE’LONGHI | Tiny Coffee Shops | 2026
From the small coffee shops in a tiny little town, the smell of real coffee drifts out. Everything is miniature, except the scent, which is full size.
NOBLEX/ PARAMOUNT+ | THE CEO (El Gerente) | 2023
A promotion from 2017 turned into a 105-minute movie six years later, got a theatrical release, and won Gold at Cannes. It's the kind of thing that gives you goosebumps just thinking that it actually happened.
WHIRLPOOL | Care Counts | 2017
In America, one in five children don't have access to clean clothes. That alone makes them miss school more often, putting them at seven times the risk of dropping out. What Whirlpool did was put washing machines in schools. That's it.
東芝 | LED 10年カレンダー（あなたとLEDの10年） | 2016
An LED bulb that lasts 10 years. How do you communicate that kind of lifespan? Toshiba chose "everyday life" over numbers. Across 3,653 days of windows, you see a family's irreplaceable daily moments play out.
BGH | Dads in Briefs | 2015
Summer in Argentina is brutally hot. Without air conditioning, dads at home start wandering around in nothing but their underwear. It's every family's worst nightmare. BGH turned this exact phenomenon into an ad.
Duracell | Moments of Warmth | 2014
Hold hands and the heater turns on—that's all it takes. In the dead of a freezing Montreal winter, this experience landed at exactly the right moment.
BOSCH | Fresh Stone-Age Meat | 2010
Mammoth steak in the freezer aisle. Dinosaur leg cuts. Saber-tooth tiger fillet. Packaged up like they're totally real products, sitting right there on the shelf. The confused faces of shoppers walking by? Priceless.
BEST BUY | TWELPFORCE | 2010
This is the story of the day something that wasn't an advertisement won the Grand Prix at Cannes. I watched the moment customer service turned into advertising.
AEG | THE WORLD IS NOISY ENOUGH | 2009
In 2009, a slightly unusual billboard showed up on the streets of London. Advertising AEG's quiet washing machines, this billboard didn't just display an ad—it measured the surrounding noise levels in real time and kept sending that data to a website.
SONY | PLAY-DOH | 2008
Rabbits filling up an entire city. And here's the thing: this isn't CGI. It's all stop-motion. It's completely insane.
ARISTON AQUALTIS | UNDERWATER WORLD | 2006
A washing machine ad won the Gold Lion at Cannes and ended up in the Louvre. A washing machine ad.
ソニー | 新世代ウォークマン WM-501 | 1987
Looking at it again, this is a seriously great piece of work. The idea, the direction—everything about it is excellent. But at the same time, it's a little sad to think that even a masterpiece like this had to work in a line about the "EX Amorphous Head."
MATSUSHITA ELECTRIC INDUSTRIAL | A MENU OF LIGHTS | 1982
1982: the moment Japanese advertising first won the Grand Prix at Cannes Lions. Matsushita Electric Industrial—now Panasonic—made this piece together with Hakuhodo. A historic work from more than 40 years ago.