Industry
7 articles
ROCKET | Own the Dream | 2025
The moment the Super Bowl commercial ended, 65,000 people in the stadium started singing. Millions of people watching on TV hummed along too. It wasn't the commercial, and it wasn't the halftime show—it was a 15-second live singalong that slipped right into the broadcast. Both the NFL and FOX had initially said it couldn't be done.
SINYI REALTY | IN LOVE WE TRUST | 2020
A real estate brand film running 7 minutes and 23 seconds made all of Taiwan cry. And it won Taiwan's first-ever Grand Prix in Cannes advertising history. The courage of a real estate company that showed no properties at all, instead talking entirely about "the fear of marriage" - that's thrilling.
AP PUBLIC COMPANY LIMITED | The Unusual Football Field | 2017
The assumption that soccer fields have to be rectangular gets broken here with an L-shape and a zigzag. In Khlong Toei, a densely packed slum area in Bangkok, a real estate developer built soccer pitches in oddly shaped lots. The moment you see it, you think "oh, this actually works" — that's how strong the idea is.
COMMERCIAL RESIDENCE | House of Clicks | 2016
200 million. That's a staggering number. But it wasn't just a number. Etched into all those countless clicks was the shape of the house that two million Swedes dreamed of. They took that data and turned it into bricks and mortar, actually building a real house out of it. It might be the most romantic use of big data you'll ever see.
SUUMO | ココロの声ストーリー | 2016
At the big turning points in life, a crowd of different selves inside you pop up and start arguing with each other. This SUUMO piece makes those inner voices visible.
SUUMO | 足跡 | 2015
A 2015 SUUMO commercial starring Yoshinori Okada. A child appears who feels almost like a fairy, yet also completely real, reflecting the father's state of mind. After he asks "Is that true?", the simple reply "It's true, I know it." catches you off guard and brings the tears.
三井不動産 | 芝浦アイランド | 2015
SMAP appeared in this commercial as voice-only talent, which was quite a lineup. In the ad, they say "please search for Shibaura's island," pointing viewers toward the brand's website.