Format
4 articles
KRUNGSRI FIRST CHOICE | WHAT THE FAST! | 2024
Making up with a partner. Talking your dad into something. Apologizing to your boss. The most awkward conversations in life, wrapped up in the split second two motorbikes pass each other. Three 15-second films built on that idea won a Gold Lion at Cannes Lions.
GEICO | Crushed | 2017
In the frozen food aisle, the walls slowly close in, squashing both the people and the products. The idea here is to physically "shrink" a pre-roll ad.
GEICO | Unskippable | 2016
YouTube ads get skipped after five seconds. 96% of people hit that button. But when a voice tells you "This ad has already ended, so it can't be skipped," your finger stops.
ホットペッパー | アフレコCMシリーズ | 2002
There's a world here that I, not being from Kansai, could never have come up with on my own, and I deeply relate to that. But at the same time, I don't think this is something only a Kansai person could make—I think it's something only one genius, Takaaki Yamazaki, could have made.