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Why a ridiculous pitch to "restore national pride through herpes" actually moved the world / New Zealand Herpes Foundation "THE BEST PLACE TO HAVE HERPES"
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THE NEW ZEALAND HERPES FOUNDATION | THE BEST PLACE TO HAVE HERPES | 2025

Why a ridiculous pitch to "restore national pride through herpes" actually moved the world / New Zealand Herpes Foundation "THE BEST PLACE TO HAVE HERPES"

A former All Blacks coach says it with total sincerity: sheep numbers are down, meat pies are pricier, and the only way left to restore the country's pride is to become number one in the world at herpes. By the time this thing picked up two Grand Prix at Cannes Lions, it was official — this story is not sane.

Pushing Through on Pure Vibes and Energy / Kirin "Mets"
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キリン | メッツ | 2015

Pushing Through on Pure Vibes and Energy / Kirin "Mets"

Just go with it. That's basically the whole approach, and there's something refreshing about how committed it is. When Kirin Mets relaunched in 2015, this "Entrance" ad is what came out of it. Dragon Ball, Dempagumi.inc, Nobunari Oda, Gachapin... pop culture icons dance, burst with energy, and belt out "We want Mets!" over and over in this 30-second spot. It strips away almost every detailed message, throwing nothing at you but the sheer presence of "This is Mets!"