Koukoku-kun

Method

comedy

13 articles

I Laughed for Seven Straight Minutes / Apple "The Whole Working-From-Home Thing"
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APPLE | The Whole Working-From-Home Thing | 2020

I Laughed for Seven Straight Minutes / Apple "The Whole Working-From-Home Thing"

In July 2020, right in the middle of the pandemic, a seven-minute short film arrived from America. It was called "The Whole Working-From-Home Thing." And yes, it was exactly that: kids bursting into meetings, dogs barking, video calls in pajamas, screen-share mistakes, and somehow still making the deadline. The video crossed 10 million views within two days of release. As a sequel to 2019's acclaimed "The Underdogs," it wrapped the chaos that literally everyone was living through in humor.

Not a Single Sneaker in Sight, Yet One of the Greatest Sports-Brand Commercials Ever / REEBOK "Terry Tate, Office Linebacker"
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REEBOK | Terry Tate, Office Linebacker | 2003

Not a Single Sneaker in Sight, Yet One of the Greatest Sports-Brand Commercials Ever / REEBOK "Terry Tate, Office Linebacker"

The moment it aired during the 2003 Super Bowl, all of America burst out laughing. A football linebacker patrols the office — the premise is completely insane, but the ad plays it dead straight, shot like a real documentary. It's one of those perfect pieces of work. The Reebok logo barely shows up. Not one pair of sneakers appears on screen. And yet it became one of the most memorable Super Bowl commercials of all time.

"Hey, you're smart!" "Hey, you've got good eyes!" / Eye City "The Invisible Man"
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コンタクトのアイシティ | 透明人間 | 1999

"Hey, you're smart!" "Hey, you've got good eyes!" / Eye City "The Invisible Man"

In 1999, an ad with absolutely wild energy hit Japanese TV. It's 60 seconds of glasses-wearing guys who get their hands on an invisibility drug and go streaking through the city, completely naked. There's a suppository, floating glasses, and more ridiculous details than you can count — yet somehow it's hilarious, and somehow it makes perfect sense. A true classic.