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14 articles
SUNCORP INSURANCE | HAVEN | 2026
What would you do if your own house turned to you and said, "Actually, I'm not great with floods"? An insurance company came up with the idea of having the house itself speak.
HYUNDAI | TREE CORRESPONDENTS | 2025
Giving trees a voice sounds like a clever idea right off the bat. But what they actually did was the opposite: they simply made it possible for humans to hear what trees were already saying. Deforestation is one of the causes of global warming, yet it only gets 5% of climate coverage. So they made trees into "correspondents."
AnNahar (Lebanon newspaper) | Active Journalism | 2025
Lebanon is a country that failed to choose a president 14 times in two years. So a long-established newspaper took action. It put forward an AI, trained on 90 years of its own articles, as a presidential candidate.
BILLBOARD ARABIA | THE SECOND RELEASE | 2025
Bringing back a forgotten diva with AI. And timing it to Saudi Arabia's National Day, no less. The moment I heard this, my first thought was "wait, is this a good idea?" But the result was a Cannes Lions Gold - in a category where only 0.78% of all entries win.
Virgin Media O2 | Daisy vs Scammers | 2025
Meet Daisy, a 78-year-old AI grandma built for one job only: keeping scammers on the line as long as possible. She loves knitting, talking about her cat, and never, ever hanging up.
DEGIRO & UN WOMEN | Pink Chip | 2024
When a woman becomes CEO, the stock price drops 2 to 3%. According to Harvard researchers, the reason is bias against women. Even though companies led by women perform better in both earnings and stock performance, the stock still falls. A tool was created to fight back against this contradiction with data.
Pedigree | 2024
Turning dim, dingy shelter photos into images that look like professional studio shots, with a little help from AI. Pedigree's "Adoptable," created by Colenso BBDO in New Zealand, won the Grand Prix in the Outdoor category at Cannes Lions 2024.
PETPACE | ANIMAL ALERTS | 2024
Earthquakes can't be predicted, even with today's most advanced science. But dogs might be able to do what science can't. "ANIMAL ALERTS," launched in Lima, Peru, is the world's first early warning system that uses dogs' physical data to predict earthquakes.
EUROFARMA | SCROLLING THERAPY | 2023
Parkinson's disease slowly erases facial expressions. People lose the ability to smile, to look surprised. But this app turns the scrolling time everyone already wastes every day into a tool for getting those muscles back.
MICHELOB ULTRA | DREAMCASTER | 2023
Cameron Black was born blind, but he had one dream: to call an NBA game. Michelob Ultra spent a year making that dream actually come true.
COX COMMUNICATIONS | Project Convey | 2022
AI turns the emotions on the other side of a video chat into a single emoji. Cox actually built this prototype for people with autism.
AMERICAN SOCIETY FOR DEAF CHILDREN | Fingerspelling with Machine Learning | 2020
In the United States, 2 to 3 out of every 1,000 babies are born deaf. 9 out of 10 of them are born to hearing parents. In many cases, that child becomes the first deaf person their parents have ever known.
GOOGLE | Creatability | 2019
Moving your face to make music. Drawing a picture by listening to sound. Turning your whole body into an instrument. This wasn't a tool made for people with disabilities—it was an experiment that asked, "What do we even mean by creativity?"
ALPHAGO | AlphaGo | 2016
Seoul, March 2016. The world's strongest Go player, Lee Sedol, faced off against Google's Go-playing AI, AlphaGo, in a five-game match. Go had long been called a game AI could never solve. In just five days, that belief was turned upside down.