Koukoku-kun

Method

parody

20 articles

Why a ridiculous pitch to "restore national pride through herpes" actually moved the world / New Zealand Herpes Foundation "THE BEST PLACE TO HAVE HERPES"
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THE NEW ZEALAND HERPES FOUNDATION | THE BEST PLACE TO HAVE HERPES | 2025

Why a ridiculous pitch to "restore national pride through herpes" actually moved the world / New Zealand Herpes Foundation "THE BEST PLACE TO HAVE HERPES"

A former All Blacks coach says it with total sincerity: sheep numbers are down, meat pies are pricier, and the only way left to restore the country's pride is to become number one in the world at herpes. By the time this thing picked up two Grand Prix at Cannes Lions, it was official — this story is not sane.

An idea so brilliant it takes just 10 seconds to explain / Koikeya "Jagatz" Housewives and the Culprit
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湖池屋 | ジャガッツ 主婦と犯人 | 2016

An idea so brilliant it takes just 10 seconds to explain / Koikeya "Jagatz" Housewives and the Culprit

You know that scene from crime dramas where they rewind the security camera footage to check the culprit's face? That's exactly what happens here. But what's caught on screen is a group of housewives talking about a product. Every time the tape rewinds, they repeat the same line: "Koikeya's Jagatz—these ridges are what make it so tasty." Just 15 seconds long, but it's an invention.

The Shock of Realizing This Was Even Possible / Ezaki Glico "OTONA GLICO 〜25 Years Later Isono Family〜"
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江崎グリコ | OTONA GLICO 〜25年後の磯野家〜 | 2008

The Shock of Realizing This Was Even Possible / Ezaki Glico "OTONA GLICO 〜25 Years Later Isono Family〜"

In 2008, Sazae-san got a live-action adaptation nobody saw coming. And the premise was wild: it was set 25 years in the future. Tadanobu Asano as Katsuo, Rie Miyazawa as Wakame, Eita as Tara-chan, Shun Oguri as Ikura-chan. The casting alone was enough to make people go "wait, you can actually do that?"—a real testament to the strength of the idea.

Who could laugh at diving off a cliff with no water below? / FOX Sports Net "CHINA, INDIA, TURKEY, RUSSIA"
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FOX INTERNATIONAL | Regional Sports Campaign | 2001

Who could laugh at diving off a cliff with no water below? / FOX Sports Net "CHINA, INDIA, TURKEY, RUSSIA"

A diver leaps off a cliff, but there's no water where the surface should be, and he slams into the ground. An athlete tries to catch a huge falling tree with his bare hands and gets crushed by it. Two drunk guys trading real punches. Blindfolded men fighting with clubs. Four completely insane ads, made to look exactly like real sports broadcasts, won the Grand Prix at Cannes.