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4 articles
COCA COLA LIFE | Parents | 2014
This is a parenting ad with zero soft focus and zero shots of sleeping babies. It's a 60-second film that opens with a father writhing in pain after stepping on a toy — and it won Gold at Cannes.
VOLKSWAGEN | Surprisingly Ordinary Prices - Dentist | 1997
A dentist, hand still inside a patient's mouth, freezes with wide eyes. That single shot became part of British advertising history in the 90s.
TRANSPORT ACCIDENT COMMISSION | BEACH ROAD | 1991
A road safety ad from Australia, made in 1991. I watched it for the first time in 2024, and it sent a chill down my spine. The footage is over 30 years old, but that scream hasn't aged a day. Human screams, it turns out, don't come with an expiration date.
JOHN HANCOCK FINANCIAL SERVICES | Real Life, Real Answers | 1986
Cannes, 1986. The moment director Joe Pytka stepped onto the stage, the room erupted in a roar of boos. This ad, which had just won the Grand Prix, wasn't welcomed by the French audience. "This kind of reality doesn't belong in advertising," they seemed to say. But that was exactly the point of this campaign.