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6 articles
TOO GOOD | PAID SICK LEAVE FOR COWS | 2026
Sick leave for cows. I laughed when I first heard it. But by the time I stopped laughing, I realized this is a seriously important idea.
SKF | THE FAROE ISLANDS SPACE PROGRAM | 2026
A bearing maker announced a plan to colonize Mars. Except the stage isn't actually Mars—it's the Faroe Islands. But the fact that they're so dead serious about it is irresistible.
CLASH ROYALE | COPYCATS WELCOME | 2026
The experience points people earned in knockoff games just turned into rewards from the real thing. Instead of suing, they welcomed them in.
HEINEKEN | BAR EXPERIENCE | 2024
Turning "bar work experience" into an official LinkedIn credential badge that's actually recognized by 25 companies, including Coca-Cola and McDonald's, when they hire. Heineken built this wonderfully absurd (but completely serious) system.
B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT | EART4 | 2023
Earth became a company. And one on the verge of bankruptcy, no less. At first I had no idea what that even meant. But it turns out this was the perfect "translation" for business leaders.
XBOX | THE BIRTH OF GAMING TOURISM | 2020
Game ads are usually about weapons and heroes. Xbox decided to sell its games as a "tourist destination" instead. You've got to applaud the sheer craziness of that.