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3 articles
BUDWEISER | ONE SECOND ADS | 2025
The very first note is all it takes to know the song. That feeling every music fan has was turned straight into an ad. Budweiser's "ONE SECOND ADS," an ad from Brazil, won the Grand Prix in the Audio & Radio category at Cannes Lions 2025.
VODAFONE | Between Us | 2015
Some ads are designed to never be found. This is the story of a secret app built to protect women in Turkey from domestic violence.
NOKIA | MYSTERY AD | 2012
You're sure you're using an iPhone, but suddenly the screen turns into Windows Phone. You're sure you're on Android, but somehow it's now Nokia's interface. This "impossible experience" was built as an actual mobile ad format. Winning Gold at Cannes Lions Mobile in 2012, this trick stands out both for the boldness of targeting competitors' users directly, and for the technical precision needed to pull it off.