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Proving Toughness in 1971 / VOLVO "NOW, THAT'S HARDTOP"
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VOLVO | NOW, THAT'S HARDTOP | 1971

Proving Toughness in 1971 / VOLVO "NOW, THAT'S HARDTOP"

This is an ad from 1971 where Volvo talks about hardtops. Back then, in the American market, Volvo—having come all the way from Sweden—was in the middle of building its reputation as a maker of tough, sturdy cars.

The $6.95 Revolution / RONSON "COMET"
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RONSON | COMET | 1967

The $6.95 Revolution / RONSON "COMET"

In 1967, a quiet revolution was happening in the world of lighters.

Proving it with an egg: a very French kind of honesty / LUSTUCRU "LA PREUVE PAR L'OEUF"
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LUSTUCRU | LA PREUVE PAR L'OEUF | 1964

Proving it with an egg: a very French kind of honesty / LUSTUCRU "LA PREUVE PAR L'OEUF"

France, 1964. The pasta brand LUSTUCRU released an ad titled "Proof by the egg." Instead of just saying their pasta used fresh eggs, they set out to show it honestly, and with humor, through film.

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