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4 articles
HEINEKEN | COULD HAVE BEEN A HEINEKEN | 2026
Forward a voice message longer than 3 minutes, and it turns into a free beer. Riffing on the old "this could have been an email" complaint about meetings, Heineken came up with its own version: "this could have been a beer."
MUMBAI POLICE | THE PUNISHING SIGNAL | 2020
The more you honk, the longer the light stays red. Mumbai, one of the noisiest cities in the world, built a traffic signal that punishes honking itself.
ITC SAVLON | Healthy Hands Chalk Sticks | 2017
Kids wrote on the blackboard with chalk, and that same chalk let them wash their hands. Here's the story of how soap reached children in rural India.
HELP REMEDIES | Help I Want to Save a Life | 2012
Open up a bandage, and inside is a bone marrow donor registration kit. The blood from your cut finger, just as it is, might be enough to save a life.