Subject
6 articles
THE RITZ-CARLTON | LATE CHECKOUT: A RITZ-CARLTON STORY | 2025
A four-minute short film made without an ad agency beat out Prada and Tiffany to win Gold in the Luxury category at Cannes. The budget was under $1 million. It was made by just three parties: the hotel brand, a streetwear label, and a production company.
三菱自動車 | Heart-Beat Motors | 2015
Cars that make your heart race, cars that make you excited. That's really the heart of it, isn't it—something that stirs your instincts. Honestly, I think it's fine for cars to be about that.
キユーピー | コンビニエント | 2015
This is an ad for a condiment, but it never says "delicious" or "good for you." The only word it says is "convenient." Mariko Takahashi just stands there on screen, and that's it.
JOE BOXER | INACTIVITY TRACKER | 2015
The world's first tracker for recording "not moving" was born. At a time when Fitbits covered every wrist, Kmart's pajama brand did the exact opposite.
HEINEKEN | THE ENTRANCE | 2011
The main character walks into a party — that's it, and somehow it holds your attention for three full minutes. In 2011, this felt like the moment beer ads leveled up.
サッポロビール | 冬物語 | 1995
Don't you get the feeling there used to be a lot more commercials showing off good winter vibes like this? This is Sapporo's Fuyu Monogatari from 1995. Set to Cousin's "Fuyu no Fantasy," it shows young people spending time on a rooftop in winter.