Subject
11 articles
RUH FIGHTING CHAMPIONSHIP | The National Sport of Kazakhstan | 2024
A ring where men and women fight each other? Unthinkable, the men raged. But inside their own homes, they said nothing. RUH Fighting Championship exposed that silence.
DOORDASH | Self-Love Bouquet | 2023
Eleven roses arrive for Valentine's Day, and the 12th is "Rose™" — the rose-shaped sex toy that went viral on TikTok. DoorDash slipped it into bouquets and sold them. They sold out in three days and won the Grand Prix in PR at Cannes Lions.
WOMEN IN GAMES | GENDER SWAP | 2022
Male heroes swinging their hips, dancing seductively, striking provocative poses. Taking the movements that have long been treated as "normal" for female characters in games and transplanting them directly onto male characters suddenly makes them feel deeply strange.
GIRLS WHO CODE | DOJACODE | 2022
"Doja Cat is one of 999 things girls care about." That one sentence sums up the whole idea. If girls aren't interested in coding, why not use one of those 999 things to pull them in? Doja, in this case.
POLITICAL SHAKTI + THE TIMES OF INDIA | The Nominate Me Selfie | 2022
There's a campaign that turned selfies into "nomination resumes" sent straight to political parties. Women wrote their achievements and experience right onto their own photos, then sent them all at once, with no way to look away, to the phones of male-dominated party leadership.
THE FEMALE COMPANY | THE TAMPON BOOK | 2020
Sell tampons... as a book. In Germany, period products are taxed at 19%, while caviar, truffles, and books are taxed at only 7%. So why not turn tampons into a book?
BROOKE BOND RED LABEL TEA | 6 PACK BAND | 2016
In 2016, an Indian tea brand teamed up with a transgender band of six. The reason it won the Grand Prix at Cannes comes down to this: the women weren't filmed as people to feel sorry for.
Always | #LikeAGirl | 2014
When you ask a grown-up to "run like a girl," they flail their arms and legs around and laugh. But ask a girl who hasn't hit puberty yet, and she runs with everything she's got. That gap took my breath away.
UN WOMEN | THE AUTOCOMPLETE TRUTH | 2014
Type "women should" into Google's search box, and it fills in the rest with words of discrimination. This wasn't any one person's opinion—it was the answer pulled straight from everyone's search history.
GUINNESS | Not everything in black and white makes sense (Bicycle) | 1997
A fish hops on a bicycle and pedals smoothly off the edge of the screen. In that one moment, every bit of logic built up before it gets turned upside down.
UNITED BREWERS ASSOCIATION | WHO SAYS BEER IS A MAN'S BEVERAGE? | 1962
In 1962, an American beer industry association asked a simple question: "Who says beer is a man's beverage?" Behind that single line, you can sense a real intention to change the times.