Koukoku-kun

Subject

work

9 articles

I Laughed for Seven Straight Minutes / Apple "The Whole Working-From-Home Thing"
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APPLE | The Whole Working-From-Home Thing | 2020

I Laughed for Seven Straight Minutes / Apple "The Whole Working-From-Home Thing"

In July 2020, right in the middle of the pandemic, a seven-minute short film arrived from America. It was called "The Whole Working-From-Home Thing." And yes, it was exactly that: kids bursting into meetings, dogs barking, video calls in pajamas, screen-share mistakes, and somehow still making the deadline. The video crossed 10 million views within two days of release. As a sequel to 2019's acclaimed "The Underdogs," it wrapped the chaos that literally everyone was living through in humor.

Will anyone do this for me when I retire? / Suntory BOSS × Tokyo Metro "Working Is a Wonderful Thing. THE LAST TRAIN"
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サントリーBOSS | 働くって、いいもんだ。THE LAST TRAIN | 2017

Will anyone do this for me when I retire? / Suntory BOSS × Tokyo Metro "Working Is a Wonderful Thing. THE LAST TRAIN"

This is the story of a surprise staged for a station manager's retirement, at Akihabara Station after the last train had gone. On a platform where no one should have been at that hour, his coworkers were waiting for him. Just imagining someone close to you reaching their "last shift" is enough to bring tears to your eyes.

At the end of the year on this planet, Miyuki Nakajima hits you right in the heart / Suntory BOSS "Headlight, Taillight"
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サントリー BOSS | ヘッドライト・テールライト | 2015

At the end of the year on this planet, Miyuki Nakajima hits you right in the heart / Suntory BOSS "Headlight, Taillight"

Less weirdness, more love — that's what I felt watching this commercial when it aired at the end of 2015. The Alien Jones series started out as a bit of an odd concept, but it's been quietly turning into "the way things just are," and honestly, I'm starting to think it's heading toward becoming a truly moving epic. I'm looking forward to it. Really looking forward to it.