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OREO | OREO COWS | 2026
A cow became a thousand taglines / OREO "OREO COWS"
A black-and-white photo of a cow that looks like nothing but an Oreo. A hundred years of what the brand has been saying, wrapped up in a single image.
Subject
tradition
6 articles
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ALDI | Fresh Prints | 2018
The Morning Newsprint Stole Back Digital's Favorite Trick / ALDI "Fresh Prints"
I always thought "real-time" was a digital-only thing. But at 7am, vegetables wrapped in newspaper were delivered to homes across Spain, wrapped together with that very day's latest news. A comeback move where print media proved it could capture "freshness in this exact moment."
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MINISTRY OF PUBLIC HEALTH AFGHANISTAN | IMMUNITY CHARM | 2017
Why the Judges Called It the "Ultimate Wearable" / Ministry of Public Health Afghanistan "IMMUNITY CHARM"
When I heard a beaded bracelet won the Grand Prix, I didn't quite get it at first. But the judges called it the "ultimate wearable," and eight of the top ten entries that year were this one piece of work.
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湖池屋 | スゴーンなダンス | 2017
That Legend Returns After 29 Years / Koikeya "Sugo-n na Dance"
Do you remember that ballroom dance commercial Masahiko Sato made back in 1988? With its catchy jingle, it was a legendary ad that swept through the era on rhythm and nonsense. Now, 29 years later in 2017, Koikeya launched an upgraded snack called "Sugo-n," and that very commercial came back to life in the 21st century, done up with EDM music and lightning-fast footwork dancing.
SEAWEED | DESIGN NORI | 2012
The Blind Spot: Designing the Seaweed Itself / SEAWEED "DESIGN NORI"
Using a laser cutter to etch patterns into sheets of nori that hadn't changed in 500 years. The idea of designing the product itself, not the package, was a total blind spot.
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JRA | 20th Century Boy | 2011
Looking Back, It Still Makes Me Stand Up Straight / JRA "20th Century Boy"
No celebrities, just horses, just a riff — who knew it could look this cool.