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7 articles
LOUVRE ABU DHABI | Highway Gallery | 2018
You're driving down a desert highway when the radio suddenly starts explaining Van Gogh. Outside your window: a giant "self-portrait." What Louvre Abu Dhabi pulled off was basically a free sample of an entire museum.
WILLIAM PATRICK CORGAN | Aeronaut VR | 2018
It's a music video, but you can stand right next to Billy Corgan. As he plays piano, the scenery shifts and the colors change around him, and before you know it, you feel like you're on a journey together.
CAPE TOWN TOURISM | SEND YOUR FACEBOOK PROFILE TO CAPE TOWN | 2013
"If we can't send everyone to Cape Town, let's send their Facebook profiles instead." In 2013, someone actually turned that idea into an app.
TNT | Push to Add Drama (A Dramatic Surprise on a Quiet Square) | 2012
The brief was simple: make a launch campaign people would talk about. So TNT set up a red button in an ordinary town square with a sign that said "Push to Add Drama." Then they just waited.
NOKIA | MYSTERY AD | 2012
You're sure you're using an iPhone, but suddenly the screen turns into Windows Phone. You're sure you're on Android, but somehow it's now Nokia's interface. This "impossible experience" was built as an actual mobile ad format. Winning Gold at Cannes Lions Mobile in 2012, this trick stands out both for the boldness of targeting competitors' users directly, and for the technical precision needed to pull it off.
Skittles | Touch the Rainbow | 2009
In 2009, Skittles had viewers press their finger right onto their computer screen. That finger then became part of the video itself — turning into a tightrope, or a boxer's opponent.
CAMPARI | RED PASSION DISTRICT | 2006
In 2006, in the Palermo district of Buenos Aires, an entire neighborhood turned red overnight. CAMPARI's "RED PASSION" wasn't a billboard or a poster—it wrapped around building walls, shop windows, and whole streets, pulling every passerby into the brand experience.