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3 articles
KBC | THE GAP IN THE MARKET | 2013
In 2013, the number of people starting businesses in Belgium had dropped 14% from the year before. Banks were reluctant to lend money, and had basically become the "enemy" of anyone with a dream. KBC Bank set out to flip that around.
BANCO POPULAR DE PUERTO RICO BANK | THE MOST POPULAR SONG | 2012
Puerto Rico's biggest hit song was a tune called "I Don't Do Anything" — a song that nationally celebrated not working. This campaign got the very people singing it to rewrite it. That bold move brought Puerto Rico its first-ever Cannes Grand Prix.
JOHN HANCOCK FINANCIAL SERVICES | Real Life, Real Answers | 1986
Cannes, 1986. The moment director Joe Pytka stepped onto the stage, the room erupted in a roar of boos. This ad, which had just won the Grand Prix, wasn't welcomed by the French audience. "This kind of reality doesn't belong in advertising," they seemed to say. But that was exactly the point of this campaign.