Subject
6 articles
TRA Mongkut Fertilizer | Soil Stay | 2026
A sample of soil, handed over as payment for a place to stay. That's the idea behind this farmstay program for farmers, created by Thai fertilizer brand TRA Mongkut and VML, which won the Grand Prix at Spikes Asia 2026.
WIKIFARMER | The Wedding Rice | 2026
At more than 50,000 weddings a year in Greece, rice gets thrown at the bride and groom. Did you know that rice used to be rice that was perfectly edible, but got thrown away instead?
CARREFOUR | ACT FOR FOOD | 2020
A supermarket broke the law, and ended up changing the law. And for that, it won the Grand Prix at Cannes. This is what it looks like when an ad actually moves society.
ABINBEV | Contract for Change | 2020
You'd think this was a beer commercial, but it turned out to be about a contract. And that contract was trying to change America's entire farming system. This is a story about an ad that didn't just talk about something — it became the mechanism itself.
CARREFOUR | Black Supermarket | 2018
This isn't a supermarket ad. It's a lesson in how to pick a fight with the law.
CHIPOTLE | Back to the Start | 2012
For 2 minutes and 20 seconds, it just talks about farms. No burritos, no smiling staff, not even the product name shows up. For a fast food ad, that's incredibly strange. And yet it ended up winning two Grand Prix at Cannes.