Year
7 articles
PENN ATHLETIC PRODUCTS | BOUNCE TEST | 1989
In 1989, Minneapolis agency Fallon McElligott unleashed a 30-second spot on the world. To prove the "consistency of bounce" of a racquetball, it wasn't just balls getting dropped from a building.
APPLE | L'HÉRITIER | 1989
In the back seat of a Rolls Royce, a father tells his son: "The people who work for you aren't there to think. They're there to do as they're told." Cold words. And that discomfort was exactly the trap.
HUSH PUPPIES SHOES | VENTILATED | 1989
1989, just 15 seconds. A basset hound's droopy ears lift gently in the wind from a passing subway train. That's it. But somehow, that's enough to make it work.
TVE | SUITCASE | 1989
In 1989, Spain's national TV station aired a commercial telling people not to watch too much TV. And it was the TV station itself that put it out.
TVE | SCOOTER | 1989
1989. Spain's state broadcaster TVE said something about itself: "Our shows are great, but watching too much isn't good for you." An advertiser telling people to consume less of its own product? That shouldn't happen. But they did it.
EMPRESA FOLHA DA MANHA | Points of View (HITLER) | 1989
At first, all you see on screen is a scatter of dots. But as the camera pulls back, those dots come together into the face of Hitler. A newspaper built this trick to make one point: if you only look up close, you'll get the whole picture wrong.
JR東海 | クリスマス・エクスプレス | 1989
When this commercial came on TV, it was nothing but pure excitement. Breathing in the air of the 1989 bubble economy, set to Tatsuro Yamashita's "Christmas Eve," Riho Makise dashes through Nagoya Station. It's only one minute long, but it leaves you with the happy afterglow of having watched a short film. Even now, the scene where 17-year-old Makise hides behind a pillar, waiting, hits with incredible force.