Year
7 articles
DIESEL | 5 AM MONO VILLAGE | 1997
In 1997, DIESEL actually won the Grand Prix at Cannes with two separate ads — one was "Little Rock," and the other was this one. Both were made by the Swedish agency Paradiset DDB, and the same brand winning two Grand Prix in the same year is almost unheard of.
TELENORDIA | INTERNET | 1997
It was 1997, the early dawn of the internet, back when images loaded "from the top down," line by line.
VOLKSWAGEN | Surprisingly Ordinary Prices - Dentist | 1997
A dentist, hand still inside a patient's mouth, freezes with wide eyes. That single shot became part of British advertising history in the 90s.
Apple | Think Different | 1997
In 1997, Jobs returned to an Apple that was on the brink of bankruptcy, and what he put out into the world wasn't a new product or a discount—it was just two words. "Here's to the crazy ones"—this 60-second tribute to crazy people became more than an ad; it became a declaration.
GUINNESS | Not everything in black and white makes sense (Bicycle) | 1997
A fish hops on a bicycle and pedals smoothly off the edge of the screen. In that one moment, every bit of logic built up before it gets turned upside down.
BRITVIC | SAINT GEORGE | 1997
A 90-second commercial that ran just 10 times carved its name into advertising history. The budget went almost entirely into production, and the airtime was limited to a single show, TFI Friday. This wasn't cutting corners—it was the plan all along.
DIESEL | LITTLE ROCK | 1997
A western hero gets shot dead by the villain. And the ad uses that to talk about "success." This is the piece that won DIESEL and PARADISET DDB the Grand Prix at Cannes in 1997.