Year
7 articles
NIKE | DRIVING RANGE | 2000
Tiger Woods just walks through a driving range, and one by one, the amateurs around him start hitting perfect swings. But the moment he leaves, everyone suddenly slices their shot. The gap alone is funny.
NIKE | BEAUTIFUL | 2000
This NIKE ad is from 2000. The title is "BEAUTIFUL." Somehow, that title alone already tells you something.
ジョージア | 明日があるさ | 2000
On 8/26, 2000, Coca-Cola Japan's canned coffee brand GEORGIA used Kyu Sakamoto's song "There's Always Tomorrow" in a commercial, and it became an unprecedented revival hit. Both the commercial and the campaign turned into a huge talking point. When it was later made into a TV drama, the first episode pulled a 29.0% rating — the seventh-highest debut rating ever for a commercial broadcaster's drama series, and the highest ever on Nippon TV. That's how big this was.
プロバイダーZERO | Don't Spend Money!! | 2000
It's Steve Buscemi. That alone tells you they were swinging for the fences.
BUDWEISER | WASSUP | 2000
60 seconds of friends shouting "WHASSUUUP!?" into the phone at each other. When this commercial aired during Monday Night Football in 1999, it somehow turned into a greeting used all over the world.
トヨタ | ファンカーゴ | 2000
This is a 2000 Toyota FunCargo commercial. It's built around a rapid-fire narration that crams in benefit after benefit, then lands on the line "Where I go and what I do is my own business" followed by the sound logo "Fun-Car-Go!" Despite being packed with information, it somehow doesn't feel annoying. This ad is now 18 years old (as of this writing), but the approach would still work perfectly well today.
TOYOTA | REAL DEALERS CAN'T JUMP | 2000
In 2000, this Toyota dealer ad won Gold at Cannes. Just from the title, you get the feeling there's another twist waiting for you.