Year
12 articles
DOVE | Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement | 2025
An ad for soap has spent 20 years picking a fight with the definition of "beautiful." In 2025, it won three Grand Prix at Cannes. This isn't really an ad campaign anymore—it's bigger than that.
LYNX | LYNXjet | 2006
In 2005, a brand-new airline appeared in Australia. Underneath it all, it was really an ad for deodorant. But they built it so seriously that real flight attendants from an actual airline ended up striking over it.
MINI | MINI DOMINATRIX | 2006
Winter in Canada, 2006. Anyone who visited MINI's website was greeted by a dominatrix in leather. Click on each part of the car, and she'd "discipline" the MINI with a whip or a paddle while explaining its winter safety features. Kinky, bold, and impossible to forget.
STELLA ARTOIS | Ice Skating Priests | 2006
Monks skating on a frozen pond. A young one falls through the ice, and his fellow monks rush over—not to him, but to the beer. Just when you think they've pulled it to safety, they push it back under the ice again. Two minutes, black and white. By the end, all you can say is "oh, I got had."
BURGER KING | WHOPPERETTES | 2006
At the 2006 Super Bowl, BURGER KING had dancers dressed as lettuce, tomato, pickle, patty, and flame perform a Broadway-style musical number. Set to the "Have It Your Way" jingle, it's a spot where the burger's ingredients sing and dance for real.
VICTORIA BITTER | BOONIE | 2006
Buy a VB and you'd get a miniature figure of a real former cricket player delivered to your home, one that would start talking along with the TV broadcast. And they made 200,000 of them.
BUDLIGHT | REAL MEN OF GENIUS | 2006
"Bud Light presents... Real Men of Genius." A radio ad series that barely mentioned beer at all ended up running for more than 200 episodes over ten years. And Bud Light still sold.
HONDA | IMPOSSIBLE DREAM | 2006
This two-minute ad aired in the UK on December 2, 2005 (12/2). Set to Andy Williams's "The Impossible Dream," a man in a racing suit moves from one historic Honda vehicle to the next. The sequence gets wonderfully wild—he jumps off a waterfall in a boat and comes floating back out of the mist in a hot air balloon. It all ends with Garrison Keillor's voice saying "I couldn't have put it better myself," wrapping up a perfect two minutes.
CAMPARI | RED PASSION DISTRICT | 2006
In 2006, in the Palermo district of Buenos Aires, an entire neighborhood turned red overnight. CAMPARI's "RED PASSION" wasn't a billboard or a poster—it wrapped around building walls, shop windows, and whole streets, pulling every passerby into the brand experience.
ソフトバンク | ブラッド・ピット&キャメロン・ディアス シリーズ | 2006
I remember the first time I saw this on TV, I actually said "whoa" out loud. You could feel the sense that SoftBank had bought Vodafone and was coming out swinging at the market, and then boom, there's Brad Pitt and Cameron Diaz. It's a commercial that's purely about looking cool, nothing else. And it taught me that sometimes just being cool is enough.
資生堂 | あたらしい私になって | 2006
She just got dumped. She's on the verge of tears. But she washes her face, pats on some lotion... and little by little, you can feel her starting to turn hopeful again. This corporate commercial, released by Shiseido in the summer of 2006, talks about the value of makeup not from the "makeup" side of things, but from the "skincare" side. Kumaki Anri's simple, warm singing voice was as delicate and beautiful as the footage itself.
ARISTON AQUALTIS | UNDERWATER WORLD | 2006
A washing machine ad won the Gold Lion at Cannes and ended up in the Louvre. A washing machine ad.