Kinuyo's Voice Came Back to the Radio / FM Gunma "Reminiscing with Kinuyo"

The problem

FM Gunma is an FM radio station in Gunma Prefecture. As a station serving the region, it keeps delivering local information and music. What makes radio special is "voice" and "memory." Someone's voice sits alongside someone's everyday life and becomes a memory. The question was how to turn that simple structure into an ad.

The idea

"Reminiscing with Kinuyo" is made up of a series of three pieces. Judging from the title, it seems to center on a person named Kinuyo telling stories from her past. Radio and memories, voice and recollection—in that combination, you can sense the kind of intimacy and everyday closeness that only a local radio station can offer.

What happened

The campaign won the GRAND PRIX. I couldn't confirm the specific details of the award, but there's no doubt it was highly praised as an effort by a local station.

Afterthought

Honestly, I couldn't find much detailed information about this ad. But just from the title "Reminiscing with Kinuyo," something comes through. Someone's voice staying in someone's memory. That's radio, that's advertising, and that's a GRAND PRIX. There isn't much information, but I'm sure it was a wonderful campaign. It made me want to watch the video and see for myself.

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