Country
18 articles
Vi (Vodafone Idea) | Guardian Beads | 2026
Maha Kumbh Mela draws 500 million pilgrims, and every day 5,000 people go missing. When they bathe, phone numbers written on their palms simply wash away. Vi came up with a way to turn family phone numbers into something people wear instead — a string of prayer beads.
WhatsApp | Baatan Hi Baatan Mein (Love in a Few Words) | 2025
How do you reach people who can't read with technology? WhatsApp's answer was to load a 9-minute film onto a truck and tour it village by village.
Battleground Mobile India | The Great In-Game Wedding | 2025
Meet in the game, marry in the game. On BGMI's battleground Pochinki, a couple held a real three-day Indian wedding, complete with Mehendi, Sangeet and Phere. Two hundred million people watched what became "India's Biggest In-Game Wedding."
INDIAN RAILWAYS | Lucky Yatra | 2025
Fare-dodging was costing Indian Railways $800 million a year. Their answer wasn't tougher enforcement. It was turning tickets into lottery tickets.
ACKO | TAILOR TEST | 2025
An Indian tailor finds the risk of heart disease with nothing but a measuring tape. He measures your waist and hips, and if something seems off, he quietly stamps the bill. On the stamp is a phone number for a free checkup. This is what an insurance company did before it ever tried to sell insurance.
DSP Mutual Fund | Garuda Rakshak | 2025
In 2025, 663 million people gathered for India's Kumbh Mela. In past events, more than 250,000 children had reportedly gone missing, some never reunited with their families. In this crowd where even phones barely worked, DSP Mutual Fund and Dentsu Creative India sent up drones shaped like Garuda.
Centre for Pastoralism | Desi Oon | 2025
An animation where wool itself starts talking—that alone is enough to grab you. This stop-motion film was shot in India over more than a year spent with shepherds, using real Deccani wool. It won a jury award at Annecy 2025, and it's also being talked about in Industry Craft at Cannes 2026.
POLITICAL SHAKTI + THE TIMES OF INDIA | The Nominate Me Selfie | 2022
There's a campaign that turned selfies into "nomination resumes" sent straight to political parties. Women wrote their achievements and experience right onto their own photos, then sent them all at once, with no way to look away, to the phones of male-dominated party leadership.
MUMBAI POLICE | THE PUNISHING SIGNAL | 2020
The more you honk, the longer the light stays red. Mumbai, one of the noisiest cities in the world, built a traffic signal that punishes honking itself.
BLINK TO SPEAK - | Blink To Speak | 2018
A language made for people who can only move their eyes. Even when ALS or a spinal injury takes away control of the rest of the body, the eyes keep moving until the very end. This gave those eyes words to speak with.
Nescafe | The Dead Hour | 2017
Nobody listens to the radio at half past five in the morning. Nescafe in India zeroed in on exactly that "empty" hour.
MINISTRY OF PUBLIC HEALTH AFGHANISTAN | IMMUNITY CHARM | 2017
When I heard a beaded bracelet won the Grand Prix, I didn't quite get it at first. But the judges called it the "ultimate wearable," and eight of the top ten entries that year were this one piece of work.
THE AMMADA TRUST | #GIVEHER5 | 2017
One by one, girls vanish from the classroom. This is the story of girls in India who miss school every time they get their period. One in five of them ends up dropping out of school for good.
ITC SAVLON | Healthy Hands Chalk Sticks | 2017
Kids wrote on the blackboard with chalk, and that same chalk let them wash their hands. Here's the story of how soap reached children in rural India.
BROOKE BOND RED LABEL TEA | 6 PACK BAND | 2016
In 2016, an Indian tea brand teamed up with a transgender band of six. The reason it won the Grand Prix at Cannes comes down to this: the women weren't filmed as people to feel sorry for.
MINISTRY OF TOURISM GOVT. OF INDIA | THE HINGLISH PROJECT | 2012
In India, mixing Hindi and English together into "Hinglish" is just a normal part of how people talk. So someone decided to turn that into a font.
THE TIMES OF INDIA | A Day in the Life of Chennai | 2009
A life-size cardboard cutout is born in the morning and dead by night. In just 90 seconds, you see the true face of the city of Chennai — no wonder it won India's first Film Gold Lion at Cannes.
THE TIMES OF INDIA NEWSPAPER | Lead India | 2008
At Cannes Lions 2008, India's first-ever Grand Prix didn't go to a drink or a car, but to a newspaper. And it wasn't just an ad campaign, either. It was the story of a newspaper that seriously tried to raise up the country's next leaders.