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17 articles
HERTOG JAN | DON'T DRINK HERTOG JAN | 2025
A beer brand telling people "don't drink." On paper, that sounds like career suicide. But it's exactly what put this brand at the top of the Dutch market.
DEGIRO & UN WOMEN | Pink Chip | 2024
When a woman becomes CEO, the stock price drops 2 to 3%. According to Harvard researchers, the reason is bias against women. Even though companies led by women perform better in both earnings and stock performance, the stock still falls. A tool was created to fight back against this contradiction with data.
HEINEKEN | BAR EXPERIENCE | 2024
Turning "bar work experience" into an official LinkedIn credential badge that's actually recognized by 25 companies, including Coca-Cola and McDonald's, when they hire. Heineken built this wonderfully absurd (but completely serious) system.
PHILIPS | REFURB (Better Than New) | 2024
Stop selling new products, and sell only repaired ones instead. That's the decision Philips made, and it won a Grand Prix at Cannes Lions. This isn't a story about a clever ad idea — it's about changing the way a company actually sells things.
KPN | EVERT_45 | 2018
What if a boy living in 1945 had filmed vlogs just like kids do today? KPN actually turned that idea into real posts on YouTube and Instagram.
FAIRPHONE | The World's First Modular Smartphone (Fairphone 2) | 2017
A phone whose screen pops off in 20 seconds, no tools needed. In an industry where keeping a phone's insides a black box was the norm, Fairphone chose to show everything on purpose.
TERRES DES HOMMES | SWEETIE | 2014
A 10-year-old girl identified 1,000 sex offenders in 10 weeks. But she doesn't exist. She's a fully computer-generated virtual girl. This is the story of an ad agency that launched its own criminal investigation.
FUNERAL INSURANCE COMPANY DELA | Why Wait Until It's Too Late | 2013
A funeral insurance company stopped talking about funerals and started saying "say it today" instead. And that's what won the Media Grand Prix at Cannes. An ad that reaches this far without ever mentioning the product.
METROPOLE ORKEST | METROPOLE TWEETPHONY | 2013
A Dutch orchestra on the verge of disappearing due to budget cuts had a full 52-piece orchestra perform a song live that was composed entirely on Twitter. You didn't need an instrument, just 140 characters.
ALS FOUNDATION NETHERLANDS | I Have Already Died | 2012
"Not for me. Because I'm already dead." On screen, people speak plainly, directly to the camera. The weight of this campaign comes from one fact: by the time it aired, every single one of them was already gone.
HEINEKEN | THE ENTRANCE | 2011
The main character walks into a party — that's it, and somehow it holds your attention for three full minutes. In 2011, this felt like the moment beer ads leveled up.
OLYMPUS | RED-EYED BABY | 2005
A husband terrified by a photo of a baby with red-eye. This ad, which pitched a digital camera's red-eye correction feature with the tone of a horror movie, won Gold at Cannes in 2005.
VOLVO | LIFE ON BOARD PROJECT | 2005
In 2005, Volvo made a car ad that stopped talking about cars. Just by letting people talk about their lives, it became the first ad ever to win a Titanium Lion at Cannes.
ADIDAS | WAKE UP CALL | 2004
2004. The year Adidas was shaking up the world with "Impossible Is Nothing," another wake-up call quietly came out of 180 Amsterdam. Its title: "WAKE UP CALL." I think it really was an ad meant to wake something up.
ADIDAS | Impossible is Nothing - The Long Run | 2004
In old footage from 1974, Muhammad Ali is running in Zaire. Beckham and Zidane run alongside him, catching up. Today's athletes are joining footage that should have been long dead.
NIKE | THE WALL | 1995
In 1995, some true legends of soccer history came together for this one. Bebeto, Jorge Campos, Éric Cantona, Paolo Maldini. Back when the internet wasn't nearly as developed as it is now, NIKE and Wieden+Kennedy put out this incredibly lavish film into the world.
CENTRAAL BEHEER | BOX | 1993
A group of men risk their lives carrying a heavy wooden crate marked "fragile" toward a ship. They nearly drop it again and again, narrowly saving it each time—and then, right at the end, the camera slowly zooms in on the ship's name. That's where fate takes its turn.