Emotion
52 articles
EMPRESA FOLHA DA MANHA | Points of View (HITLER) | 1989
At first, all you see on screen is a scatter of dots. But as the camera pulls back, those dots come together into the face of Hitler. A newspaper built this trick to make one point: if you only look up close, you'll get the whole picture wrong.
NACAIDS | THE GRIM REAPER | 1988
In 1987, a bowling alley appeared on Australian television. The pins the Grim Reaper's ball knocked down were a mother holding a baby, and children at play. It was pulled off air after just three weeks — one of the most controversial ads in the history of public health.
PARTNERSHIP FOR A DRUG FREE AMERICA | GIRL & DEALER | 1988
America, 1988. A 60-second spot of a girl pleading with a drug dealer on a dark street aired right in people's living rooms.
JOHN HANCOCK FINANCIAL SERVICES | Real Life, Real Answers | 1986
Cannes, 1986. The moment director Joe Pytka stepped onto the stage, the room erupted in a roar of boos. This ad, which had just won the Grand Prix, wasn't welcomed by the French audience. "This kind of reality doesn't belong in advertising," they seemed to say. But that was exactly the point of this campaign.