Industry
13 articles
BILLBOARD ARABIA | THE SECOND RELEASE | 2025
Bringing back a forgotten diva with AI. And timing it to Saudi Arabia's National Day, no less. The moment I heard this, my first thought was "wait, is this a good idea?" But the result was a Cannes Lions Gold - in a category where only 0.78% of all entries win.
POLITICAL SHAKTI + THE TIMES OF INDIA | The Nominate Me Selfie | 2022
There's a campaign that turned selfies into "nomination resumes" sent straight to political parties. Women wrote their achievements and experience right onto their own photos, then sent them all at once, with no way to look away, to the phones of male-dominated party leadership.
日経電子版 | 見えてきた？ | 2019
Nikkei Digital Edition's "Did You See It?" series started in 2019, and it became a talking point for actor Sho Kiyohara's mysterious, repeated line "Ah, I see." This flea market app installment is a 15-second spot where a guy glances over at his girlfriend using a flea market app and, somehow, only he ends up nodding and saying "Ah, I see." Some have praised it for capturing something very relatable about young women today, but honestly, it wasn't easy to tell exactly what he was supposed to be "getting."
NYT VR | THE DISPLACED | 2016
The New York Times tucked one million Google Cardboard viewers into copies of its Sunday paper. Inside was an 11-minute VR documentary called "THE DISPLACED." Readers who opened it up found themselves standing right in the middle of a refugee camp. The following year, it won two Grand Prix at Cannes.
truTV | First Ever Cinemagraph TV Ad | 2015
A TV commercial that calls itself the world's first cinemagraph. Shot over one night in Times Square, it's just ten seconds long.
THE GUARDIAN | Three Little Pigs | 2012
What happens if you drop the fairy tale of the Three Little Pigs into today's news environment? The Guardian turned its answer into a two-minute film. It gives me chills every time I watch it.
読売新聞 | 僕の走れなかった道 | 2012
"When we were kids, everyone wanted to be an athlete." That opening line feels like it could spark real debate. But Yomiuri Shimbun ran with it anyway. And that's exactly where the strength of this campaign lies.
HBO | Imagine | 2010
A mystery about a teddy bear plays out on a giant cube-shaped screen on a street corner, showing four different angles at once. One truth starts to look like entirely different stories, just depending on where you're standing.
THE TIMES OF INDIA | A Day in the Life of Chennai | 2009
A life-size cardboard cutout is born in the morning and dead by night. In just 90 seconds, you see the true face of the city of Chennai — no wonder it won India's first Film Gold Lion at Cannes.
L’EQUIPE | CHILD | 2005
In 2005, the French sports newspaper L'Equipe put out an ad with a child as its star. The title was simply "CHILD." This piece, made by DDB Paris, is known for one thing for certain: it won a GOLD award.
FOX INTERNATIONAL | Regional Sports Campaign | 2001
A diver leaps off a cliff, but there's no water where the surface should be, and he slams into the ground. An athlete tries to catch a huge falling tree with his bare hands and gets crushed by it. Two drunk guys trading real punches. Blindfolded men fighting with clubs. Four completely insane ads, made to look exactly like real sports broadcasts, won the Grand Prix at Cannes.
日本テレビ | 日テレ営業中 | 1999
I remember watching this with a pretty detached, cynical eye, thinking: well, it's a TV station, so naturally it's open 24 hours. But this stunt with Hama-chan turned out to be amazing.
TVE | SCOOTER | 1989
1989. Spain's state broadcaster TVE said something about itself: "Our shows are great, but watching too much isn't good for you." An advertiser telling people to consume less of its own product? That shouldn't happen. But they did it.