Method
18 articles
COINBASE | Your Way Out | 2026
During the live broadcast of the Academy Awards, the screen was interrupted by a blocky, low-poly town. As NPCs wander back and forth, one man struggles to break free from the system and runs toward reality. This has zero CGI. It's all live action.
SICKKIDS FOUNDATION | THE COUNT | 2025
It's a film celebrating a 150th anniversary, but what you see isn't the hospital's history—it's kids running with everything they've got. What's being celebrated isn't the past, it's the next birthday.
高橋酒造 | 生きてくだけで冒険だ。 | 2024
"Just live freely," they say—but nothing is scarier than freedom. A sake maker in Kumamoto addresses this line to young people, and it's an opening that doesn't feel like a typical liquor commercial at all. The idea of comparing life to an RPG never feels cheap—instead, it comes through as hope.
KRUNGSRI FIRST CHOICE | WHAT THE FAST! | 2024
Making up with a partner. Talking your dad into something. Apologizing to your boss. The most awkward conversations in life, wrapped up in the split second two motorbikes pass each other. Three 15-second films built on that idea won a Gold Lion at Cannes Lions.
SPINNEYS THE LEBANESE BREAST CANCER FOUNDATION | THE BREAD EXAM | 2020
The motion of kneading bread dough and the motion of a breast self-exam. They turned out to be nearly identical. That one observation was enough to break through a cultural taboo.
H&I | 屋上の少女 | 2016
Cinderella, the Frog Prince, the Ugly Duckling. The heroes of fairy tales speak up: "But the story isn't over yet."
SAKKER EL DEKKENE (STOP THE SHOP) | LEBANON4SALE | 2015
Fighting corruption can feel like a hopeless battle. But an NGO in Lebanon realized something: corruption is a business too. And if it's a business, it can be shut down.
AXE | PREMATURE PERSPIRATION | 2011
When I saw this Argentine ad from 2011, I couldn't help but laugh. I mean, "premature perspiration" — even the name is already a metaphor for that other thing.
BMW | THE KINETIC SCULPTURE FOR THE BMW MUSEUM | 2009
At the entrance of the BMW Museum, 714 metal spheres hang in mid-air. At first it looks like nothing at all. But wait seven minutes, and the shape of a car appears.
MINI | MINI DOMINATRIX | 2006
Winter in Canada, 2006. Anyone who visited MINI's website was greeted by a dominatrix in leather. Click on each part of the car, and she'd "discipline" the MINI with a whip or a paddle while explaining its winter safety features. Kinky, bold, and impossible to forget.
ARISTON AQUALTIS | UNDERWATER WORLD | 2006
A washing machine ad won the Gold Lion at Cannes and ended up in the Louvre. A washing machine ad.
NSPCC | Ventriloquist | 2005
"What's 9 times 8?" The one who answers is a ventriloquist sitting behind a little girl. No one notices him at all. I still get chills watching this 70-second film NSPCC made back in 2005.
PLAYSTATION 2 | Fun, Anyone? | 2004
Not a single second of gameplay footage appears. And yet I've never seen an ad that feels this much like a game. In Brazil, 1,500 people built a human mountain, climbing it over and over, only to be knocked down again and again. At the end, just one line appears: "Fun, Anyone?"
Xbox | Life is Short, Play More (Champagne) | 2002
A baby born in a delivery room bursts straight through the window, flies into the sky, ages before your eyes, and crashes into a grave. 52 seconds. In 2002, this one film shook all of Europe.
IMPULSE | ART SCHOOL | 1998
A nude model at an art school "reacts" when a woman arrives late to class. The awkwardness of the moment gets expressed through the objects around them, used as metaphors. This was a body spray commercial that aired on British television in 1998.
EPSON | LE LANCEUR DE COUTEAUX | 1996
1996, France. A blindfolded man throws knives. What guides his hand is absolute trust in EPSON's printer technology.
SINGAPORE TRAFFIC POLICE | GLASSES | 1993
Four beer glasses float over the road. Then a crash. That's it, that's the whole ad. But these thirty seconds would go on to be recreated all around the world. Singapore, 1993. To stop drunk driving, this ad chose to make people think, not to shock them.
APPLE COMPUTER | 1984 | 1984
January 22, 1984, third quarter of the Super Bowl. On screens watched by 960,000 people, 60 seconds ran with no product and no specs in sight. Just a woman hurling a hammer, and a screen shattering. The two commentators looked at each other and couldn't help but ask, "What was that?"