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8 articles
TRA Mongkut Fertilizer | Soil Stay | 2026
A sample of soil, handed over as payment for a place to stay. That's the idea behind this farmstay program for farmers, created by Thai fertilizer brand TRA Mongkut and VML, which won the Grand Prix at Spikes Asia 2026.
RAINBOW LOBSTER MEXICO | 600K Network | 2026
600,000 people scanned a QR code with their phones and exposed fraud in a presidential election. This wasn't really an ad—it was a tool for revolution.
THE RING | THE 4TH JUDGE | 2025
An AI scored a boxing match, and the result was Tyson Fury cursing it out live on air. This wasn't just a tech demo — it was a challenge to a rule that had stood for 100 years: that three humans decide who wins.
ACKO | TAILOR TEST | 2025
An Indian tailor finds the risk of heart disease with nothing but a measuring tape. He measures your waist and hips, and if something seems off, he quietly stamps the bill. On the stamp is a phone number for a free checkup. This is what an insurance company did before it ever tried to sell insurance.
BANCO DEL PACÍFICO | GAMER LOAN | 2024
Skins and items as collateral. Eight out of ten young people in Ecuador don't own a car or a house, so they can't get a loan. But they do have a game account they've poured hundreds of hours into. A bank showed up and said that account has real value.
SUNCORP | SMARTPLATES | 2017
What this insurance company built wasn't an ad — it was an app for getting your driver's license. And it actually got officially recognized as a valid record-keeping method in Australia.
WHIRLPOOL | Care Counts | 2017
In America, one in five children don't have access to clean clothes. That alone makes them miss school more often, putting them at seven times the risk of dropping out. What Whirlpool did was put washing machines in schools. That's it.
EXPEDIA | Visit Britain | 2017
Tilt your phone north and you're in Scotland. Tilt it west and you're in Wales. A video experience where the direction you tilt decides your destination.