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13 articles
TRA Mongkut Fertilizer | Soil Stay | 2026
A sample of soil, handed over as payment for a place to stay. That's the idea behind this farmstay program for farmers, created by Thai fertilizer brand TRA Mongkut and VML, which won the Grand Prix at Spikes Asia 2026.
PARIS 2024 | Olympic Games Opening Ceremony | 2025
No stadium for the opening ceremony. Instead, the stage was 6 kilometers of the Seine River. On 7/26/2024, the athletes traveled down the river on 160 boats. 300,000 people stood along the banks, and 1.5 billion were watching on TV.
SIEMENS HEALTHINEERS | Magnetic Stories（The Flying Train） | 2024
The roar of an MRI machine—louder than a military jet—was transformed so kids would hear robots, flying trains, and spaceships instead. That's just not fair (in the best way).
B3 STOCK EXCHANGE & UNITED NATIONS GLOBAL COMPACT | EART4 | 2023
Earth became a company. And one on the verge of bankruptcy, no less. At first I had no idea what that even meant. But it turns out this was the perfect "translation" for business leaders.
MICHELOB ULTRA | DREAMCASTER | 2023
Cameron Black was born blind, but he had one dream: to call an NBA game. Michelob Ultra spent a year making that dream actually come true.
CITY OF CHICAGO | Boards of Change | 2020
In 2020, the plywood covering Chicago's streets was reborn as voting booths. The same boards used to cover broken windows became boxes that deliver votes. That shift alone makes this a powerful idea.
TODAY@APPLE | Today at Apple | 2018
At Cannes 2018, what Apple won wasn't for advertising. It won the Grand Prix for store experience — an award earned by giving up on being a "place to sell."
CHEETOS | CHEETOS MUSEUM | 2017
Finding oddly-shaped Cheetos inside the bag, then putting them on display in a museum. This ridiculous idea led to the best sales week in the brand's history.
NYT VR | THE DISPLACED | 2016
The New York Times tucked one million Google Cardboard viewers into copies of its Sunday paper. Inside was an 11-minute VR documentary called "THE DISPLACED." Readers who opened it up found themselves standing right in the middle of a refugee camp. The following year, it won two Grand Prix at Cannes.
BERGEN INTERNATIONAL FESTIVAL BRAND CAMPAIGN | Brand Campaign | 2014
A festival logo built out of "music". And it went on to win the Grand Prix at Cannes. This is the story of Norway's Bergen International Festival, from 2014.
SNOOP DOGG | Rolling Words | 2012
You read a book, then light up the page and smoke it. Who else but Snoop Dogg could get away with an idea this wild?
COSMOPOLITAN OF LAS VEGAS | Hotel Digital Experience | 2011
In a Las Vegas hotel lobby stand eight LED columns running floor to ceiling. What plays on them isn't ads, it's art. This is the project that won the Grand Prix in the Design category at the 2011 Cannes Lions.
NIKE | PAPER BATTLEFIELD | 2009
This campaign won the Grand Prix in the Design category at Cannes in 2009, and even looking at it now, it's absolutely thrilling. Using silkscreen printing, a technique that goes back to the 10th century, the players themselves made their own posters. That process itself embodied the very essence of competition.