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59 articles
NIKE | STICKMAN | 2003
In 2003, a black stick figure stepped onto the pitch alongside Ronaldinho and started kicking a ball around. But it didn't stop there. It swallowed the ball whole, ripped off its own leg, and used it to take a shot. One wildly illegal-feeling move.
サントリー ペプシコーラ | イチローダンス | 2002
The finest product of Japanese baseball crossed the ocean in 2001, and the next year he was first in All-Star voting, won the batting title, the stolen base title, and MVP—so perfect it was almost anticlimactic. Riding that wave of success, this commercial started airing in February 2002. Brian Setzer's rockabilly blasts at full volume while Americans dance wildly, imitating Ichiro's famous batting routine.
FOX INTERNATIONAL | Regional Sports Campaign | 2001
A diver leaps off a cliff, but there's no water where the surface should be, and he slams into the ground. An athlete tries to catch a huge falling tree with his bare hands and gets crushed by it. Two drunk guys trading real punches. Blindfolded men fighting with clubs. Four completely insane ads, made to look exactly like real sports broadcasts, won the Grand Prix at Cannes.
SPECIAL OLYMPICS | DIFFERENT | 2001
The year was 2001. That year, Special Olympics put forward a single word: "DIFFERENT." This ad went on to win gold.
NIKE | BEAUTIFUL | 2000
This NIKE ad is from 2000. The title is "BEAUTIFUL." Somehow, that title alone already tells you something.
NIKE | DRIVING RANGE | 2000
Tiger Woods just walks through a driving range, and one by one, the amateurs around him start hitting perfect swings. But the moment he leaves, everyone suddenly slices their shot. The gap alone is funny.
NIKE | SKATEBOARDING | 1998
Skate through the city and a security guard comes running. Try a trick in front of a shop and someone starts yelling. In 1998, that was just normal life for skateboarders. Nike's response was a single question: "What if other athletes got treated the same way?"
FOX NETWORK | BILLIARDS | 1998
Back in 1998, this 30-second spot ran with a simple premise: what if billiards were as physical as hockey?
FOX NETWORK | NHL on Fox - Better If It Were Hockey | 1998
This is an ad from 1998, back when FOX held the broadcast rights to the NHL. It shows footage of a squash match and then flatly declares, "This would be better if it were hockey" — the sheer boldness of that move is something else.
NIKE | THE WALL | 1995
In 1995, some true legends of soccer history came together for this one. Bebeto, Jorge Campos, Éric Cantona, Paolo Maldini. Back when the internet wasn't nearly as developed as it is now, NIKE and Wieden+Kennedy put out this incredibly lavish film into the world.
PEPSI-COLA | PLAYGROUND | 1994
In 1994, a commercial featuring basketball superstar Shaquille O'Neal interacting with a kid became the second most popular commercial in America. It also won a Gold Lion at Cannes. That 90s Pepsi feeling—celebrity, youth, and a dash of rebellion all mixed together. But I could barely find any articles that talk about the story behind this campaign.