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MICHELOB ULTRA | DREAMCASTER | 2023
Making the Invisible Felt / MICHELOB ULTRA "DREAMCASTER"
Cameron Black was born blind, but he had one dream: to call an NBA game. Michelob Ultra spent a year making that dream actually come true.
Subject
dream
10 articles
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東京ガス | がんばれ私たち | 2020
Why Did They Turn It Into a Song? / Tokyo Gas "Ganbare Watashitachi"
In November 2020 (11/2020), right in the middle of the pandemic, Tokyo Gas aired this commercial. A 25-year-old woman chasing her dream of becoming an actress lives through days that don't go the way she wants, all set to a song sung by actress Shizuka Ishibashi herself. Her father shows up in his little truck, her grandmother cheers her on through a smartphone screen, and that's when I gave up fighting the tears.
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UPSIDE DOWN & INSIDE OUT - S7 AIRLINES | Upside Down & Inside Out | 2017
A 10-Year Dream Fulfilled in 27 Seconds × 8 / S7 AIRLINES "Upside Down & Inside Out"
Shooting a music video in zero gravity — a dream OK Go had been holding onto for ten years finally came true when they crossed paths with S7 Airlines.
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Microsoft Surface | 夢中って無敵だ | 2017
It Somehow Turned Into a Pretty Cool Youth Movie / Microsoft Surface "Being Absorbed Is Invincible"
In spring 2017, a web movie was released for incoming university students. Under the main line "Being Absorbed Is Invincible," it shows students chasing their dreams while working part-time jobs, students drawing on rooftops, and students running around with friends late at night.
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キリン のどごし〈生〉 | 夢のドリーム プロ野球 | 2014
An Ordinary Person's Full Effort Beats a Celebrity's Full Effort / Kirin Nodogoshi Nama "Dream of Dreams: Pro Baseball"
I cried watching the making-of for the baseball edition. The Jackie Chan edition was fantastic too, but this one really gets me. Watching a celebrity take on something huge is moving, but somehow it's even more moving when ordinary people chase an ordinary—or maybe slightly oversized—dream. I think it's because the people at the center feel so much closer to us.
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キリン のどごし〈生〉 | 夢のドリーム4 カンフー篇 | 2013
He says what flashed through his mind was his whole life up to that point. / Kirin Nodogoshi Draft "Dream of Dreams 4: Kung Fu"
This is the best one. The one at the top of the list I look at whenever work gets so rough I think I can't go on. Mr. Ishida, his junior, Shoko Nakagawa, Jackie Chan, the production team, and above all the client who greenlit this whole thing—everyone involved here is the best.
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読売新聞 | 僕の走れなかった道 | 2012
Could they get away with saying "everyone wanted to be an athlete"? / Yomiuri Shimbun "The Road I Never Ran"
"When we were kids, everyone wanted to be an athlete." That opening line feels like it could spark real debate. But Yomiuri Shimbun ran with it anyway. And that's exactly where the strength of this campaign lies.
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KYUSHU RAILWAY COMPANY | THE 250KM WAVE（祝！九州） | 2011
15,000 People Connected 250km in Just One Day — a Miracle / KYUSHU RAILWAY COMPANY "THE 250KM WAVE（祝！九州）"
On February 20, 2011 (2/20), from the window of a shinkansen running 250km from Kagoshima-Chuo Station to Hakata Station, a wild plan was carried out: film 15,000 people gathered along the route and turn it into a commercial. One shot, no retakes. If it rained, it was over. If no one showed up, it was over. But all that worry was blown away on the day all of Kyushu waved.
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Nike | Take It To The Next Level | 2008
Rising to the Top, Shot From a Camera Strapped to Your Head / Nike "Take It To The Next Level"
This film traces a soccer player's path from amateur beginnings all the way to the national team, all seen through his own eyes. Honestly, the idea of doing it in first-person view is something you might think of on your own. But the scale here is different, and so is the money behind it. The sheer luxury of lining up Cristiano Ronaldo, Ronaldinho, Wayne Rooney, Cesc Fàbregas, Zlatan Ibrahimović, and even manager Arsène Wenger. Of course it was directed by Guy Ritchie. Just picturing it is fun.
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HONDA | IMPOSSIBLE DREAM | 2006
Racing Through 50 Years of Dreams in Two Minutes / HONDA "IMPOSSIBLE DREAM"
This two-minute ad aired in the UK on December 2, 2005 (12/2). Set to Andy Williams's "The Impossible Dream," a man in a racing suit moves from one historic Honda vehicle to the next. The sequence gets wonderfully wild—he jumps off a waterfall in a boat and comes floating back out of the mist in a hot air balloon. It all ends with Garrison Keillor's voice saying "I couldn't have put it better myself," wrapping up a perfect two minutes.