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7 articles
Cathay Pacific | Back to Kai Tak | 2026
Kai Tak Airport closed in 1998. It was known as the world's toughest landing, with planes banking 47 degrees between high-rise buildings before touching down. Twenty-seven years later, Cathay Pacific flew that sky once more. This time, though, it wasn't a landing — it was a flypast.
IKEA | HIDDEN TAGS | 2025
IKEA furniture has a hidden tag that disappears once it's assembled. On it: the manufacturing date. From that one fact alone, IKEA pulled off a treasure hunt that got all of Portugal involved.
VIATRIS | MAKE LOVE LAST | 2025
This is a condom ad—actually, no, it's an ad for Viagra. And it doesn't even look like an ad. In China, you can't advertise medicine directly, so this piece was released into the world as a work of "art."
PlayStation | Project: MEMORY CARD | 2025
For PlayStation's 30th anniversary, the star wasn't the brand—it was players' memories. 26,000 submissions became a single song, thanks to YOASOBI.
富士フイルム | あしたに続く写真 | 2024
Kazu, Furuta, and Tulio each look back at their past while gazing at old photos. Not every meaningful photo needs a dramatic story behind it, but a single picture that captures a true turning point in someone's life carries a weight that words just can't match.
NATIONAL SEPTEMBER 11TH MEMORIAL AND MUSEUM | 9/11 Memorial Museum Exhibition Design | 2015
70 feet below Ground Zero, there's a museum. But it's not a "finished" museum. As Jake Barton of Local Projects put it: "It doesn't need to be finished. It can be an experience that keeps changing."
MICROSOFT | Halo 3: Believe - John 117 Monument | 2008
It's an ad for a video game, but no game footage shows up anywhere in it. All you get is an old soldier recalling memories of war, and a massive 110-square-meter battlefield diorama. This ad treated Halo 3 like it was a real war.