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9 articles
Cathay Pacific | Back to Kai Tak | 2026
Kai Tak Airport closed in 1998. It was known as the world's toughest landing, with planes banking 47 degrees between high-rise buildings before touching down. Twenty-seven years later, Cathay Pacific flew that sky once more. This time, though, it wasn't a landing — it was a flypast.
PARIS 2024 | Olympic Games Opening Ceremony | 2025
No stadium for the opening ceremony. Instead, the stage was 6 kilometers of the Seine River. On 7/26/2024, the athletes traveled down the river on 160 boats. 300,000 people stood along the banks, and 1.5 billion were watching on TV.
GORILLAZ | Gorillaz Presents | 2023
In December 2022, something impossible appeared over Times Square and Piccadilly Circus. A four-person band dozens of meters tall, playing music on top of the buildings. Only visible if you held up your phone. A band that doesn't exist was, unmistakably, right there.
森ビル | DESIGNING TOKYO | 2022
In two minutes and five seconds, it travels back through 58 years. From Nishi-Shimbashi in 1956 to Toranomon Hills in 2014, six Mori Building projects are stitched together as if in a single continuous shot. Sayoko Yamaguchi, Ryuichi Sakamoto, Takashi Murakami all drift onto the screen looking just as they did at the time. At some point you stop caring whether it's CG or real footage.
AP PUBLIC COMPANY LIMITED | The Unusual Football Field | 2017
The assumption that soccer fields have to be rectangular gets broken here with an L-shape and a zigzag. In Khlong Toei, a densely packed slum area in Bangkok, a real estate developer built soccer pitches in oddly shaped lots. The moment you see it, you think "oh, this actually works" — that's how strong the idea is.
smart | The Dancing Traffic Light | 2016
Waiting at a crosswalk is boring, so people cross on red anyway. smart figured: why not make the waiting itself fun?
IBM | People For Smarter Cities | 2013
A billboard becomes a bench. A roof. A ramp. Why does something so simple move us this much?
旭化成ホームズ | 考えよう。答はある。 | 2011
This copy opens with a quiet, measured voice: "I know that if I go further out, I could have a bit more land. But still, I think I'll live in the city." I find myself stopping on these words again and again.
CAMPARI | RED PASSION DISTRICT | 2006
In 2006, in the Palermo district of Buenos Aires, an entire neighborhood turned red overnight. CAMPARI's "RED PASSION" wasn't a billboard or a poster—it wrapped around building walls, shop windows, and whole streets, pulling every passerby into the brand experience.