Industry
59 articles
MAGNUM ICE CREAM | 7 DEADLY SINS: GIVE IN TO IT | 2002
Naming your ice cream after a sin, then boldly telling people to give in to it. This bold move by MAGNUM in 2002 was a massive hit in Australia, and it spread around the world.
KELLOGG’S CORP | Slackers | 1999
It's 1999. Kellogg's teamed up with JWT New York and won a Gold for a film. Its title was "Slackers."
日清食品 | カップヌードル麻婆・五目 | 1995
The second you hear "asabaa," your brain just goes "huh?" A female employee misreads "mapo" as "asabaa," confidently adds that it comes with a refined grandma, her boss explodes in anger, and reality snaps back. All packed into just 15 seconds.
NISSIN FOOD | HUNGRY? III UINTATHERIUM | 1994
This is the Uintatherium installment, from 1994. It's part of the era when the series that had already stunned the world with mammoths and moas was still going strong. A caveman gets tossed around by a giant mammal, but in the end there's just the word "hungry?" and that white cup with red. By now this rhythm needs no explanation. It's one of the sequels in the series that won the Grand Prix at Cannes as a whole and became a landmark in Japanese advertising history.
NISSIN FOOD | hungry? | 1993
At the Cannes festival, someone shouted "Hungry!" In 1993, Moa and Synthetoceras won the Grand Prix together, two films at once. Even across 60 years of Cannes, it's one of the legendary moments.
NISSIN FOOD | hungry? MOA | 1993
A Japanese commercial that won the Grand Prix at Cannes in 1993. It's just a caveman chasing an extinct bird called a moa and never quite catching it—that's the whole story—but somehow it's funny, and somehow it sticks with you. The timing of the stop-motion creatures moving is just perfect.
BATCHELORS | ODE TO A PEA | 1990
A white plate. One single pea. A violin swells as a poetic voice intones, "Oh pea, perfect sphere of jade, why do you torment me with your beauty?" Britain, 1990.
AGNESI | SILENCE（Silenzio, parla Agnesi） | 1986
An ad that showed nothing but silence, all for the sake of one final line, won Gold at Cannes. A commercial that made saying nothing say everything.
LAURA SCUDDER DIV | SUPERMARKET | 1965
It's 1965, right around the time supermarkets were becoming part of everyday American life. This film, made by the California potato chip brand Laura Scudder together with DDB, won the Grand Prix.
LUSTUCRU | LA PREUVE PAR L'OEUF | 1964
France, 1964. The pasta brand LUSTUCRU released an ad titled "Proof by the egg." Instead of just saying their pasta used fresh eggs, they set out to show it honestly, and with humor, through film.
MAGGI | OPÉRA BŒUF | 1957
1957. This is a MAGGI pot-au-feu ad where cattle sing and dance in the style of an opéra bouffe (comic opera). The moment I saw the title, I tilted my head and thought, "Beef opera?"—but once I watched the video, it all made sense. For an ad of its time, this is wildly bold.