Method
26 articles
LEGO | EVERYONE WANTS A PIECE | 2026
Ronaldo and Messi sharing the same screen is already a big deal on its own. But the real stars of this campaign weren't the players themselves — they were AI editors all over the world.
GODADDY | Act Like You Know | 2025
For its Super Bowl comeback after eight years away, GoDaddy didn't go for shock value or crude jokes. Instead, it turned the quiet anxiety of "faking it till you make it" into something genuinely funny.
WAITROSE & PARTNERS | Sweet Suspicion: A Deliciously Festive Whodunnit | 2025
The star dessert at Christmas dinner has vanished. Every member of the family is a suspect. With Succession's Matthew Macfadyen and Fleabag's Sian Clifford in the cast — an unlikely lineup for a supermarket ad — Waitrose pulled off a surprising two-part mystery.
MERCADO LIVRE | CALL OF DISCOUNTS | 2025
You're watching a game stream, and suddenly Neymar is a chair. More precisely, it's time to find the Neymar disguised as a chair, and however long it takes to find him decides how big the discount on that chair gets. It sounds completely absurd, but the results actually followed through.
THE NEW ZEALAND HERPES FOUNDATION | THE BEST PLACE TO HAVE HERPES | 2025
A former All Blacks coach says it with total sincerity: sheep numbers are down, meat pies are pricier, and the only way left to restore the country's pride is to become number one in the world at herpes. By the time this thing picked up two Grand Prix at Cannes Lions, it was official — this story is not sane.
NIKE | Footballverse | 2023
This is the answer NIKE gave to "who is the greatest player of all time." In a secret research lab in Switzerland, Ronaldinho, CR7, and Mbappé clash across time and space over four and a half minutes. The conclusion: "the best is yet to come." Simple, but powerful.
CHEETOS | CAN'T TOUCH THIS | 2020
A guy holds up his fingers and says "Can't touch this~" as an excuse, and MC Hammer bursts out from behind him. Wrapped up in a rolled carpet, popping up as a baby's face, climbing out of a picnic basket. It's completely absurd, but that chaos is exactly the strategy behind selling a new product during the Super Bowl.
NIKE | DREAM CRAZY | 2019
A man kneeling became the face of the world's biggest sports brand. An ad that gets people burning Nike products and rushing out to buy new ones at the very same time? That doesn't happen often.
SK-II | Your Statement. Your Bottle. / Change Destiny Limited Edition | 2017
I couldn't tear my eyes away from this commercial of Haruka Ayase sprinting at full speed through a park in a hoodie and leggings. In one shot, it blew away SK-II's image as a brand for wealthy, beauty-obsessed older women.
Levi's | COLORS & Tight Fit Jeans | 2017
It's only 30 seconds, but somehow you can't look away. Jennifer Love Hewitt dances in Levi's commercial, made exclusively for Japan.
ANA | ボルト、登場編 | 2016
In February 2016, ANA built a commercial around Usain Bolt, "the fastest man alive," to promote Tokyo 2020. Bolt dances his own original moves to Kenji Sawada's song "TOKIO," and at the end asks "Boruten-deru?" It's... well, honestly, a bit of a head-scratcher of a commercial.
Nike | The Switch | 2016
Cristiano Ronaldo collides with a ball boy and they swap bodies. Spoiler: that's the whole story. And yet for almost six minutes, you can't look away. It's the kind of ad that makes you think, "So this is how far you can go if you really commit."
Nike | Unlimited You | 2016
It starts out like your typical brand film: a warm narrator's voice, a child growing into an athlete. But the moment a gymnast rips through the "The End" logo, this ad becomes something else entirely.
BEATS BY DRE | THE PILLS | 2014
A speaker grew arms and legs and started talking. Its voice belonged to the likes of Eminem and Chris Rock — a pretty star-studded mouth.
BRITISH HEART FOUNDATION | HARD, FAST & EFFECTIVE | 2013
People who watched this ad ended up saving 28 lives. An ad whose success gets measured not by awareness or likability, but by "how many people came back from the dead" — that's not something you see every day.
キリン のどごし〈生〉 | 夢のドリーム4 カンフー篇 | 2013
This is the best one. The one at the top of the list I look at whenever work gets so rough I think I can't go on. Mr. Ishida, his junior, Shoko Nakagawa, Jackie Chan, the production team, and above all the client who greenlit this whole thing—everyone involved here is the best.
サントリー | 歌のリレー | 2011
I used to think there was no way a commercial could make someone cry. But I've had a few such moments in my life, and this was one of them.
IGGY POP & ORCON BROADBAND | Together Incredible | 2010
In 2010, Orcon, a small internet provider in New Zealand, connected punk icon Iggy Pop with nine amateur musicians from around the country over ordinary home broadband to re-record "The Passenger." This wonderfully absurd product demo won the Grand Prix in the Direct category at Cannes Lions.
Nike | Take It To The Next Level | 2008
This film traces a soccer player's path from amateur beginnings all the way to the national team, all seen through his own eyes. Honestly, the idea of doing it in first-person view is something you might think of on your own. But the scale here is different, and so is the money behind it. The sheer luxury of lining up Cristiano Ronaldo, Ronaldinho, Wayne Rooney, Cesc Fàbregas, Zlatan Ibrahimović, and even manager Arsène Wenger. Of course it was directed by Guy Ritchie. Just picturing it is fun.
ホンダ | オデッセイ「いいクルマが好きだ。男ですから。」 | 2008
George Clooney just walks coolly through the streets of Milan. That's all it is, and yet it's absolutely captivating.
THE TIMES OF INDIA NEWSPAPER | Lead India | 2008
At Cannes Lions 2008, India's first-ever Grand Prix didn't go to a drink or a car, but to a newspaper. And it wasn't just an ad campaign, either. It was the story of a newspaper that seriously tried to raise up the country's next leaders.
BARCLAYS | Fluent in Finance | 2003
In 2003, the British bank Barclays brought in none other than Samuel L. Jackson. The director was Jonathan Glazer, who made "Sexy Beast." With a lineup this impressive, they created a series of commercials about money.
サントリー ペプシコーラ | イチローダンス | 2002
The finest product of Japanese baseball crossed the ocean in 2001, and the next year he was first in All-Star voting, won the batting title, the stolen base title, and MVP—so perfect it was almost anticlimactic. Riding that wave of success, this commercial started airing in February 2002. Brian Setzer's rockabilly blasts at full volume while Americans dance wildly, imitating Ichiro's famous batting routine.
HOLLYWOOD VIDEO | DON | 1999
That movie-trailer voice crawls out from under the counter at a video rental store. One ad from Hollywood Video, 1999.
NIKE | THE WALL | 1995
In 1995, some true legends of soccer history came together for this one. Bebeto, Jorge Campos, Éric Cantona, Paolo Maldini. Back when the internet wasn't nearly as developed as it is now, NIKE and Wieden+Kennedy put out this incredibly lavish film into the world.
PEPSI-COLA | PLAYGROUND | 1994
In 1994, a commercial featuring basketball superstar Shaquille O'Neal interacting with a kid became the second most popular commercial in America. It also won a Gold Lion at Cannes. That 90s Pepsi feeling—celebrity, youth, and a dash of rebellion all mixed together. But I could barely find any articles that talk about the story behind this campaign.