Year
6 articles
LEVI | Creek | 1994
In a black-and-white scene by a river, two girls catch a glimpse of a naked man. What had been left behind wasn't just clothes — it was a pair of 501s. It looks like a modest little ad, but this is the one BBH's own founder has called his personal favorite.
JEEP | Snow Covered | 1994
It's 1994, and for 30 seconds something moves through a landscape buried in snow. The vehicle itself never once appears on screen. And yet everyone watching thought, "Ah, that's a Jeep." This is the ad that became the first car commercial ever to win the Grand Prix at Cannes, and even 30 years later, it hasn't lost an ounce of its power.
PEPSI-COLA | PLAYGROUND | 1994
In 1994, a commercial featuring basketball superstar Shaquille O'Neal interacting with a kid became the second most popular commercial in America. It also won a Gold Lion at Cannes. That 90s Pepsi feeling—celebrity, youth, and a dash of rebellion all mixed together. But I could barely find any articles that talk about the story behind this campaign.
JOHN SMITH’S BITTER | Penguins | 1994
In 1994, a British beer brand ran with the slogan "No nonsense," putting penguins who tap dance and sing on screen alongside comedian Jack Dee, who wears a scowl the whole time.
サントリー | 恋は、遠い日の花火ではない | 1994
This line was born in 1994, in the weary air that settled over Japan after the bubble economy burst. It appeared in a commercial starring Kyozo Nagatsuka and Yuko Tanaka—but in the end, it was this copy alone that stuck with people, far more than the renewal message "OLD is NEW" it was meant to carry. I happened to witness that very phenomenon.
NISSIN FOOD | HUNGRY? III UINTATHERIUM | 1994
This is the Uintatherium installment, from 1994. It's part of the era when the series that had already stunned the world with mammoths and moas was still going strong. A caveman gets tossed around by a giant mammal, but in the end there's just the word "hungry?" and that white cup with red. By now this rhythm needs no explanation. It's one of the sequels in the series that won the Grand Prix at Cannes as a whole and became a landmark in Japanese advertising history.