879 articles · page 17 of 19
APPLE | AirPods Pro 2 Hearing Aid Feature | 2025
Earbuds became an FDA-cleared hearing aid. What's interesting is that it's the product itself winning the award, not an ad.
ABRADEE | SEARCHING FOR BIRDS ON WIRES | 2026
Someone read the positions of birds perched on power lines as if they were musical notes. It's an ad for an electric company, but the only stars are utility poles and birds. That's it.
WILDLIFE CONSERVATION FILM FESTIVAL | Dream | 2017
A rhino, a whale, a pelican, and a seal sing "I Dreamed a Dream" from Les Misérables. And without changing a single word of the lyrics, only the story gets destroyed by humans.
DURAND ACADEMY | Shine a Light on Opportunity | 2011
A public primary school in London beat out the United Nations and Renault to win Gold in the PR category at Cannes. Just the idea of a school's PR effort taking down national institutions is fascinating on its own.
AGNESI | SILENCE（Silenzio, parla Agnesi） | 1986
An ad that showed nothing but silence, all for the sake of one final line, won Gold at Cannes. A commercial that made saying nothing say everything.
RCN/PRIME | FICTIONAL INSURANCE | 2025
When a soap opera character gets into an accident, they're never insured. It's such an obvious gap that nobody thinks about it. A campaign out of Colombia let viewers take out insurance on their favorite characters.
UNITED NATIONS | THE PEOPLE'S SEAT | 2019
The UN meeting room only had enough chairs for 193 countries. So they added a 194th chair. The one who sat in it wasn't a representative from any country — it was "people around the world."
SUNCORP | SMARTPLATES | 2017
What this insurance company built wasn't an ad — it was an app for getting your driver's license. And it actually got officially recognized as a valid record-keeping method in Australia.
サントリーホールディングス | BOSS|ゴジラ『青き日の衝撃』篇 | 2022
Using about 2,500 dominoes, this ad tells the whole story behind the birth of the monster movie "Godzilla." Before any explanation, just watch the dominoes fall.
大日本除虫菊 | ゴキブリと少年 その1／その2／その3 | 2021
The son believes the cockroach he's named Charlie is his friend. One day, his father asks him a question amid a swarm of cockroaches: "Can you tell which one is Charlie?" The answer is no, he can't.
JOE BOXER | INACTIVITY TRACKER | 2015
The world's first tracker for recording "not moving" was born. At a time when Fitbits covered every wrist, Kmart's pajama brand did the exact opposite.
HEINEKEN | Gender Violence | 2017
A beer commercial lines up all the classic symbols of "manliness" — muscles, boxing, welding — then suddenly declares that how a man treats women is what truly defines him. And it's coming from a brand that's called itself "the beer for men" since 1944.
LEVI | Creek | 1994
In a black-and-white scene by a river, two girls catch a glimpse of a naked man. What had been left behind wasn't just clothes — it was a pair of 501s. It looks like a modest little ad, but this is the one BBH's own founder has called his personal favorite.
VICTORIA BITTER | BOONIE | 2006
Buy a VB and you'd get a miniature figure of a real former cricket player delivered to your home, one that would start talking along with the TV broadcast. And they made 200,000 of them.
CORONA EXTRA | LUNA CORONA | 2014
A crescent moon floating above a New York rooftop looks, on one specific night, exactly like a lime wedge stuck in a Corona bottle. It's not a coincidence—it's the result of careful calculations involving astronomers.
DORITOS | DIPS DESPERADO | 2012
Only 1 in 10 people in the UK were dipping their chips. To move that number, AMV BBDO invented a legendary Mexican who never existed.
RED CROSS | SOS SMS | 2015
Just type "*SOS" on your phone's lock screen, and paramedics can instantly pull up your medical conditions and blood type. It sounds small, but that one line can be the difference between life and death.
FORD | VERY GAY RAPTOR | 2022
It all started with a single line of hate thrown at a YouTube video. Ford didn't demand an apology, and didn't delete it. Instead, they actually built the car.
IKEA | Interactive Catalogue | 2010
In 2010, just a few years after the iPhone came out, IKEA had already built an app that let you place furniture in your room through your camera. This was years before AR became a trend.
CENTRAAL BEHEER | BOX | 1993
A group of men risk their lives carrying a heavy wooden crate marked "fragile" toward a ship. They nearly drop it again and again, narrowly saving it each time—and then, right at the end, the camera slowly zooms in on the ship's name. That's where fate takes its turn.
COCA COLA LIFE | Parents | 2014
This is a parenting ad with zero soft focus and zero shots of sleeping babies. It's a 60-second film that opens with a father writhing in pain after stepping on a toy — and it won Gold at Cannes.
FILSA COLOMBIA | FILTER CAPS | 2024
Just snap a cap weighing only 24g, made from cornstarch, onto a bottle, and cloudy water from a pond or well turns into drinking water. This isn't just advertising — the water actually changes.
JOHN SMITH’S | THE WRONG CROWD | 1985
Two slightly rough-looking guys at the pub. Convincing enough to lead anyone astray — that's the tagline of this ad. A piece of British advertising from 1985.
MINI | BOOST | 2008
In 2008, MINI won gold with a piece called "BOOST." Just from the title, you get the sense it's going to give you a push forward. But what it actually involved, I still don't quite know.
PAINT | COLOR FOR THE COLORBLIND | 2016
For the 300 million people worldwide with color blindness, a paint company found a way to "show" them color. Sounds impossible, right?
NYNEX | If it's out there, it's in here / DUMBWAITERS | 1988
A phone book ad that actually gets a laugh — that's a big deal. NYNEX's Yellow Pages ads were a memorable presence in the northeastern US in the late '80s.
AIDES | GRAFFITI | 2010
The hero of this ad is a single graffiti penis scrawled on a bathroom wall. An ad with genitals as the main character isn't something you see every day.
OTRIVIN | Classroom Craft | 2011
If a stuffy nose makes you breathe through your mouth, your teacher might peg you as "a bit of a special case" and hand you the safety scissors instead. That's it, that's the whole idea—and somehow it becomes an ad for nasal spray.
TANGO | SEAL | 2003
Orcas toy with a baby seal like a ball, then toss it onto the beach. For the first 40 seconds, it keeps up the pretense of being a nature documentary.
ON | Shape of Dreams | 2026
Instead of showing the finished product, this ad shows the moment it's being born. Inside Zendaya's head is a "Dream Lab" where the shapes of clothes and shoes keep warping and shifting for three minutes straight. Directed by Spike Jonze.
THE RING | THE 4TH JUDGE | 2025
An AI scored a boxing match, and the result was Tyson Fury cursing it out live on air. This wasn't just a tech demo — it was a challenge to a rule that had stood for 100 years: that three humans decide who wins.
ESTRELLA TOYS | COME BACK FERRORAMA | 2011
13 years after it was discontinued, the company's own president threw out a challenge in a video: bring the toy train's last 20km along the pilgrimage route to life using nothing but toy tracks, and we'll bring the product back. I love that kind of reckless dare.
POPEYES LOUISIANA KITCHEN | CHICKEN WARS | 2020
In August 2019, a tweet of just 15 characters shook up the restaurant industry. The story goes that a chicken sandwich — ten weeks' worth of stock — sold out in just eight days.
NIKE | DRIVING RANGE | 2000
Tiger Woods just walks through a driving range, and one by one, the amateurs around him start hitting perfect swings. But the moment he leaves, everyone suddenly slices their shot. The gap alone is funny.
STARHUB | 4G4GOOD | 2015
Unused call minutes and texts normally just disappear. By turning them into donations, this campaign got 7,000 people moving.
SMIRNOFF | TEA PARTAY | 2007
For a new product launch with no budget and no TV airtime, BBH chose a parody rap video instead. Within days of going live, it reached a million people.
THE DESIGN AND TECHNOLOGY ASSOCIATION | WE BELIEVE IN D&T | 2013
A required school subject survived purely through lobbying. And that lobbying effort won Gold at Cannes. Sometimes the quietest battles turn out to be the most intense ones.
トヨタモビリティパーツ | 連続10秒ドラマ「愛の停止線」SEASON2 | 2020
A 10-second commercial that somehow packs in a full story arc, complete with a product punchline at the end. And not just once, but as a whole series. You laugh, you want to see what happens next, and before you know it, you've remembered the product name.
KRAFT HEINZ | New and Not Improved | 2017
Kraft Heinz changed the recipe for its mac and cheese and kept selling it for three months without telling a single soul. 50 million boxes of it. Staying quiet about a change is about the one move you're never supposed to make in advertising, and that's exactly what they did.
SPECSAVERS | The Relationship Aid | 2026
After teasing a "couples' intimacy device" in a sultry tone straight out of an adult mail-order ad, what shows up in the end is a hearing aid. It's an almost unfairly beautiful twist.
INTEL | CERTIFIED HUMAN | 2023
A technology that can expose a deepfake in an instant, just by looking at the blood flow in someone's face. Intel turned this into a real ad campaign.
LIDL | BOSSE’S MILK | 2015
One grumpy guy's name ended up printed on milk cartons all over the country the very next month. Nobody expected a single post to get such a serious response.
PEPSICO | Sandwich | 2010
There's an actual town in Kent, England, named Sandwich. Walkers took over the whole thing. Turning a place name into a campaign feels almost too clever to be fair.
LEGO | EVERYONE WANTS A PIECE | 2026
Ronaldo and Messi sharing the same screen is already a big deal on its own. But the real stars of this campaign weren't the players themselves — they were AI editors all over the world.
MAKE SOMETHING WONDERFUL - APPLE | MAKE SOMETHING WONDERFUL / BEHIND THE MAC | 2019
Oprah Winfrey, Serena Williams, Paul McCartney — all of them shown quietly working away at a Mac. And woven in between them, with just as much weight, is the desk of someone nobody's ever heard of.
WWF | EARTH HOUR | 2007
On March 31, 2007, 2.2 million people in Sydney switched off their lights all at once — a way of showing that they were serious about climate change, at a time when skepticism still hung in the air. This single hour of action has since spread around the world, 20 years on.
LINEモバイル | 愛と革新。 | 2017
45 seconds of Non staring silently at the camera. Kirinji's "Aliens" plays, and at the end only the words "Love and Innovation." appear. It never says the service is cheap. There's nothing else it needs to say, and that's exactly the point.
BUDLIGHT | REAL MEN OF GENIUS | 2006
"Bud Light presents... Real Men of Genius." A radio ad series that barely mentioned beer at all ended up running for more than 200 episodes over ten years. And Bud Light still sold.