879 articles · page 16 of 19
DE’LONGHI | Tiny Coffee Shops | 2026
From the small coffee shops in a tiny little town, the smell of real coffee drifts out. Everything is miniature, except the scent, which is full size.
PARTNERSHIP FOR A DRUG FREE AMERICA | GIRL & DEALER | 1988
America, 1988. A 60-second spot of a girl pleading with a drug dealer on a dark street aired right in people's living rooms.
US HEALTHCARE | STAGES OF LIFE | 1988
This film won Gold in 1988, a time when healthcare advertising was still expected to stay understated. Just look at the title: "Stages of Life." The idea is that healthcare is part of every moment of a person's life, from birth to death.
SINGAPORE TRAFFIC POLICE | GLASSES | 1993
Four beer glasses float over the road. Then a crash. That's it, that's the whole ad. But these thirty seconds would go on to be recreated all around the world. Singapore, 1993. To stop drunk driving, this ad chose to make people think, not to shock them.
OLYMPUS | CROPPED TOURISTS | 2005
This is one of a series of TV commercials Olympus ran in Europe in 2005. The campaign used dark humor to depict "photo failures," and it won a Gold Lion at Cannes. But at the time, it reportedly split opinion.
JOHN SMITH’S | COLD（The Dog） | 1982
In 1982, a dog did a handstand in a British beer ad. That simple 30 seconds became part of the culture.
STELLA ARTOIS | Ice Skating Priests | 2006
Monks skating on a frozen pond. A young one falls through the ice, and his fellow monks rush over—not to him, but to the beer. Just when you think they've pulled it to safety, they push it back under the ice again. Two minutes, black and white. By the end, all you can say is "oh, I got had."
WOMEN IN GAMES | GENDER SWAP | 2022
Male heroes swinging their hips, dancing seductively, striking provocative poses. Taking the movements that have long been treated as "normal" for female characters in games and transplanting them directly onto male characters suddenly makes them feel deeply strange.
NEW ZEALAND AIDS FOUNDATION | Sperm Positive | 2020
A sperm bank for HIV-positive men. What comes to mind when you hear that? On 11/27/2019, just before World AIDS Day, it actually existed in New Zealand.
WAITROSE & PARTNERS | Sweet Suspicion: A Deliciously Festive Whodunnit | 2025
The star dessert at Christmas dinner has vanished. Every member of the family is a suspect. With Succession's Matthew Macfadyen and Fleabag's Sian Clifford in the cast — an unlikely lineup for a supermarket ad — Waitrose pulled off a surprising two-part mystery.
JOHN HARVEY & SONS | TASTER | 1971
A sherry commercial made in 1971 by CDP, the agency that defined the golden age of British advertising. It won gold, but the details behind it are lost somewhere on the other side of time.
SAKKER EL DEKKENE (STOP THE SHOP) | LEBANON4SALE | 2015
Fighting corruption can feel like a hopeless battle. But an NGO in Lebanon realized something: corruption is a business too. And if it's a business, it can be shut down.
BUD LIGHT | Real Men of Genius - Mr. Really Loud Cell Phone Guy | 2007
In 2007, an absurdly epic '80s-rock-style song started playing on radio stations across America. "Today, we salute you... Mr. Really Loud Cell Phone Guy!" What on earth is this?
PEPSI-COLA | INNER-TUBE | 1995
A boy wearing an inner tube at the beach is drinking a Pepsi through a straw. He sucks and sucks, trying to get every last drop — and ends up getting pulled into the bottle himself, tube and all. His little sister turns and says, "Mom, he did it again." This 60-second spot aired during the Super Bowl in 1995, and it hits you with a "wait, what?" before you're already laughing.
UNITED CALIFORNIA BANK | NICK | 1971
It's 1971. Back when banks were still stiff, buttoned-up institutions, this California bank put out a commercial like this one.
BECK’S | BECK'S FREQUENCY | 2020
Brazil is pilsner paradise. BECK'S makes the bitterest beer around, but it's behind competitors in both distribution and budget. So what did they do? They got people to drink their rivals' beer.
CHARITÉ BERLIN UNIVERSITY HOSPITAL | Printed by Parkinson's | 2020
A 3D printer is shaking. It's been injected with data from a patient's tremors.
WISŁA KRAKÓW FOOTBALL CLUB | LUCKY FAN INDEX | 2026
The idea that fans bring their team luck is just superstition. But a Polish football club decided to take that superstition seriously and actually turn it into a number.
CLUB DEPORTIVO MUNICIPAL | THE THOUSAND SPONSORS OF MUNI | 2026
Put 1,000 companies' logos on a jersey. It sounds like a joke, but it actually saved a club.
HAMMERHEAD NAVIGATION | HAMMERHEAD ONE | 2015
A "T" shape sitting on your handlebars. This device, named after a shark, handles bike navigation using nothing but light. No phone, no map, no headphones needed. LEDs blinking at the edge of your vision tell you "turn right soon" or "keep going straight." It's so simple that it actually feels brand new.
OREO | OREO COWS | 2026
A black-and-white photo of a cow that looks like nothing but an Oreo. A hundred years of what the brand has been saying, wrapped up in a single image.
COINBASE | Your Way Out | 2026
During the live broadcast of the Academy Awards, the screen was interrupted by a blocky, low-poly town. As NPCs wander back and forth, one man struggles to break free from the system and runs toward reality. This has zero CGI. It's all live action.
TOO GOOD | PAID SICK LEAVE FOR COWS | 2026
Sick leave for cows. I laughed when I first heard it. But by the time I stopped laughing, I realized this is a seriously important idea.
大塚製薬 | THE DAY #C105 | 2025
Just hearing the phrase "load-in day" at Comiket makes my heart beat a little faster. This ad captures that day through the lens of health management.
APPLE TV | APPLE TV REBRAND | 2026
In an era when anything can be made easily with CGI, they went out of their way to shoot it with glass, light, and lenses. Apple TV's new logo film is, in fact, entirely captured through real optical photography.
UVA APP | UVA UVA BOMBÓN | 2026
The moment one line of lyrics played during the Super Bowl halftime show, the entire app flipped into a $1 sale. A store that only opens the instant a song plays — can you really pull that off?
SUNCORP INSURANCE | HAVEN | 2026
What would you do if your own house turned to you and said, "Actually, I'm not great with floods"? An insurance company came up with the idea of having the house itself speak.
SKF | THE FAROE ISLANDS SPACE PROGRAM | 2026
A bearing maker announced a plan to colonize Mars. Except the stage isn't actually Mars—it's the Faroe Islands. But the fact that they're so dead serious about it is irresistible.
NOVARTIS | RELAX YOUR TIGHT END | 2026
Who knew the football position "tight end" could be turned into a health awareness message? That tightness in your chest might actually be your heart.
BCP | SOS POS | 2026
In Peru, more than 4,000 phones are stolen every single day, and nearly a third of them belonged to BCP customers. That's the reason the bank decided to act, and honestly, that's reason enough.
ADIDAS | SUPERNOVA ADAPTIVE | 2026
It's an ad, but what it's really about is just a shoe. And that shoe got people running who couldn't run before.
HEINEKEN | COULD HAVE BEEN A HEINEKEN | 2026
Forward a voice message longer than 3 minutes, and it turns into a free beer. Riffing on the old "this could have been an email" complaint about meetings, Heineken came up with its own version: "this could have been a beer."
HEINZ | LOOK FAMILIAR? | 2026
Fry boxes around the world turn out to be shaped exactly like the Heinz logo. Nobody ever pointed this out, but once you see it, you can't unsee it.
THE FIGHT NETWORK | BUS STOP | 2007
What did an ad for a fighting channel do with something as ordinary as a bus stop? Even the title already smells like a brawl.
KITKAT | THE KITKAT HEIST | 2026
A truck loaded with KITKAT really did go missing. Instead of covering up the kind of accident brands usually hide, the brand decided to put it all out in the open.
CLASH ROYALE | COPYCATS WELCOME | 2026
The experience points people earned in knockoff games just turned into rewards from the real thing. Instead of suing, they welcomed them in.
日本マクドナルド | 特別じゃない、しあわせな時間。 | 2024
No dialogue, 20 seconds long, and just the folk song "Akatonbo" playing. That's all there is to this video—and it's been watched over 100 million times worldwide. Nothing really happens, yet something about it hits you. That's the kind of ad this is.
MIXI | 生徒指導篇／闇の神殿篇／保冷剤篇／公園篇／友達の兄篇／起床篇／父篇／年越し篇 | 2023
Just lining up the titles already makes you curious about what this ad could be. What on earth is the "Temple of Darkness" episode? And the "Ice Pack" episode has me curious too.
MERCADO LIVRE | FIELD BARCODE | 2026
Just mowing a soccer field's grass became an ad. The sheer power of the idea—that you could scan it right through the TV broadcast and go shopping—is wild.
COLUMBIA SPORTSWEAR | Expedition Impossible | 2026
Find the edge of the earth, and the CEO will hand you the entire company. He said it straight-faced, dead serious, and even put it in a newspaper ad.
PEDIGREE | CARAMELO | 2026
There's an ad that went as far as genetic research to create a "breed" for mixed-breed dogs with no official pedigree certificate. Its name: Caramelo. That brown mixed-breed dog you see on streets all over Brazil.
AMNESTY INTERNATIONAL | FREEDOM CANDLES | 2014
It looks like an ordinary candle, but keep it burning and a small human figure starts to appear from within. The outside is shaped like a person, and as the wax melts away, another figure that was trapped inside is slowly revealed.
UBER EATS | BUILD YOUR OWN SUPER BOWL COMMERCIAL | 2026
A 60-second commercial got broken apart by users into 16,500,000 seconds worth of "your own personal commercial." They basically made people build a commercial the same way they'd build a salad.
CHILD FOCUS | Coins of Hope | 2017
The king's face stamped on a coin was replaced with the face of a missing child, and the coin was put into real circulation. Nobody noticed as they spent it—until that one coin waited for the moment someone's eyes would finally land on it.
COX COMMUNICATIONS | Project Convey | 2022
AI turns the emotions on the other side of a video chat into a single emoji. Cox actually built this prototype for people with autism.
CLAUDE | A Time and a Place | 2026
Claude bought up the Super Bowl, advertising's biggest piece of prime real estate, to argue that "ads shouldn't be everywhere." That's contradictory. But that contradiction was exactly the point.
DARTY | JOURNEE BIEN REMPLIE | 1977
In 1977, French electronics retailer DARTY won GOLD — that's the only record that quietly remains today. Almost no explanation of what the ad actually contained can be found.
FORBES | FORBES WOMEN (Equal Pay Billionaires) | 2017
Turn Mark Zuckerberg into a woman named "Marcia Zuckerberg" and his fortune drops by 21%. Forbes used its own flagship rich list to make the gender pay gap visible.