Year
31 articles
SUUMO | ココロの声ストーリー | 2016
At the big turning points in life, a crowd of different selves inside you pop up and start arguing with each other. This SUUMO piece makes those inner voices visible.
東京メトロ | TOKYO HEART | 2015
Whether Gakki is cute or not doesn't really matter here (though she totally is) — what you should really pay attention to is the high school girl's acting at 0:32.
高橋酒造 | SHIRO Cheers System | 2015
The cuteness here is just unreal. I love the casting, the choreography, the song, the direction—everything—so much that I've lost count of how many times I've watched it. It might honestly be the video I've watched the most so far this century. Yuichi Kodama really is something else.
MINISTRE DE LA DEFENSE | OPERATION CHRISTMAS | 2011
In December 2010, deep in the Colombian jungle, a giant tree turned into a Christmas tree. When guerrilla soldiers walked by, motion sensors lit up 2,000 lights, and a message appeared on a banner next to it: "If Christmas can come to the jungle, you can come home. Demobilize. At Christmas, everything is possible." This is one of the most urgent campaigns ever staged by an ad agency.
OFFF INTERNATIONAL FESTIVAL | 2010 OPEN TITLES | 2011
Fragments of living creatures mix together, and new species are born. In a strange space that's neither underwater nor airborne, mechanical elements and organic textures intertwine as the names of 45 speakers rise into view. It's an unforgettable piece of film that marked the debut of The Mill NY's design department.
T-MOBILE | Welcome Home | 2011
In 2010, at the arrivals hall of Heathrow Airport, tired passengers walked out to find 300 people suddenly bursting into song. A choir that recreated even the sound of instruments using only their voices turned the cold, impersonal arrivals hall into a celebration in an instant.
THE LOTUS LIGHT CHARITY SOCIETY | UMBRELLA BAGS | 2010
In 2010, a print ad from Hong Kong reached the world. A charity message built around umbrella bags.
IGGY POP & ORCON BROADBAND | Together Incredible | 2010
In 2010, Orcon, a small internet provider in New Zealand, connected punk icon Iggy Pop with nine amateur musicians from around the country over ordinary home broadband to re-record "The Passenger." This wonderfully absurd product demo won the Grand Prix in the Direct category at Cannes Lions.
ZOO ANTWERP | BABY ELEPHANT | 2010
An elephant's pregnancy, watched by an entire country. The ultrasound photos, the contractions, the moment of birth. This isn't really an ad—it's the story of everyone coming together to witness a new life.
CTT | COMMITMENT | 2010
Portugal's mail and delivery service CTT EXPRESSO put actual packages on billboards around town. It showed off their promise to "deliver for sure" in a way you could see and touch.
TOYOTA | IQ FONT | 2010
A car writes letters with its tire tracks. And then those letters become an actual downloadable font. Launched from Belgium out to the world in 2010, this project showed people something they'd never seen before.
IKEA | Interactive Catalogue | 2010
In 2010, just a few years after the iPhone came out, IKEA had already built an app that let you place furniture in your room through your camera. This was years before AR became a trend.
HEINEKEN | AUDITORIUM | 2010
On October 21, 2009, 1,000 football fans gathered at an auditorium in Milan, with no idea they were walking straight into a trap.
THE TOPSY FOUNDATION | SELINAH | 2010
Just playing the footage in reverse, that's it. But when I heard they kept the camera rolling every single day for 90 days to make that work, I was speechless.
NEW ZEALAND BOOK COUNCIL | GOING WEST | 2010
Just by cutting paper, a forest rises and a river starts to flow. No CGI, no compositing — a "book that truly moves," made entirely by hand over eight months.
WWF | MONKEY (Space Monkey) | 2010
In the 1960s, during the US space program, a monkey was sent into space. Then, 65 years later, he returns to Earth—only to find his home transformed beyond recognition.
Nike | Write The Future | 2010
I just watched a three-minute film. A single moment at the World Cup can turn into glory, or it can turn into ruin. The moment they showed Rooney gone to fat, unshaven, and living in a caravan, I nearly fell out of my chair.
BANG & OLUFSEN | Audio Annual Report | 2010
Turning an annual report into music. Have you ever thought of that? I hadn't. But Bang & Olufsen and Serviceplan did it.
HBO | Imagine | 2010
A mystery about a teddy bear plays out on a giant cube-shaped screen on a street corner, showing four different angles at once. One truth starts to look like entirely different stories, just depending on where you're standing.
PEPSICO | Sandwich | 2010
There's an actual town in Kent, England, named Sandwich. Walkers took over the whole thing. Turning a place name into a campaign feels almost too clever to be fair.
BOONEOAKLEY | BOONEOAKLEY WEBSITE | 2010
There's an agency that built its company website without a single page of its own. BooneOakley put together its entire site using nothing but YouTube videos.
BOSCH | Fresh Stone-Age Meat | 2010
Mammoth steak in the freezer aisle. Dinosaur leg cuts. Saber-tooth tiger fillet. Packaged up like they're totally real products, sitting right there on the shelf. The confused faces of shoppers walking by? Priceless.
CADBURY | IT'S NO PICNIC | 2010
Turn on the TV in Australia in 2010 and you might catch a 30-second ad of an ordinary person desperately stuffing a chocolate bar into their mouth. A different person, a different face, every time. Over 200 ads ran, and not one was the same as another.
POLO MINT SWEETS | SNOW STAMP | 2010
In 12/2009, the whole of the UK was blanketed in snow. Someone had an idea: "This blank white snow looks just like a POLO mint." So they made a giant stamp and pressed it into parks and benches everywhere.
BBC | Winter Olympics 2010 | 2010
I never expected an Olympics promo to pull from Inuit mythology for the Vancouver Games. But somehow, it fits perfectly.
au | LISMO Fes! | 2010
Around the 0:22 mark, there's a moment where Haruna Kawaguchi opens her mouth wide, and it's unbelievably cute. Her charm from back when she wasn't as famous as she is now is all packed into that single instant. Whoever on the crew captured that moment did an amazing job.
CANON | EOS PHOTOCHAINS | 2010
In 2010, Canon Australia turned photography, a solo hobby, into a game that connects people. This campaign won the Grand Prix in the Media category at Cannes Lions.
東京ガス | 家族の絆・お弁当メール | 2010
It's only 90 seconds long, but I cried right on the spot. I happened to catch it on TV, lucky enough to see it from the very beginning, and the tears just came. "The lunch a mother makes" is already powerful material on its own, and this ad dresses it up in something very modern: "email." To a son who barely talks anymore, the lunch his mother makes every single day becomes a one-way, but very real, "message."
AIDES | GRAFFITI | 2010
The hero of this ad is a single graffiti penis scrawled on a bathroom wall. An ad with genitals as the main character isn't something you see every day.
BEST BUY | TWELPFORCE | 2010
This is the story of the day something that wasn't an advertisement won the Grand Prix at Cannes. I watched the moment customer service turned into advertising.
Sprite | Pragnienie nie ma szans (Strip Poker) | 2005
Losing your clothes in a bottle cap contest? What's that all about?