Year
33 articles
DE’LONGHI | Tiny Coffee Shops | 2026
From the small coffee shops in a tiny little town, the smell of real coffee drifts out. Everything is miniature, except the scent, which is full size.
HEINEKEN | THE PUB THAT REFUSED TO DIE | 2026
In a small village in Ireland, the only pub in town was about to close. Instead of shooting a commercial about it, Heineken went and actually saved the place.
OREO | OREO COWS | 2026
A black-and-white photo of a cow that looks like nothing but an Oreo. A hundred years of what the brand has been saying, wrapped up in a single image.
HYUNDAI | COQUÍ ALARMED | 2026
Puerto Rico's car theft alarm sound turned out to be the call of the island's beloved frog. Once people realized it had been quietly borrowed, they were not happy about it.
WISŁA KRAKÓW FOOTBALL CLUB | LUCKY FAN INDEX | 2026
The idea that fans bring their team luck is just superstition. But a Polish football club decided to take that superstition seriously and actually turn it into a number.
ABRADEE | SEARCHING FOR BIRDS ON WIRES | 2026
Someone read the positions of birds perched on power lines as if they were musical notes. It's an ad for an electric company, but the only stars are utility poles and birds. That's it.
TOO GOOD | PAID SICK LEAVE FOR COWS | 2026
Sick leave for cows. I laughed when I first heard it. But by the time I stopped laughing, I realized this is a seriously important idea.
HEINEKEN | COULD HAVE BEEN A HEINEKEN | 2026
Forward a voice message longer than 3 minutes, and it turns into a free beer. Riffing on the old "this could have been an email" complaint about meetings, Heineken came up with its own version: "this could have been a beer."
TRA Mongkut Fertilizer | Soil Stay | 2026
A sample of soil, handed over as payment for a place to stay. That's the idea behind this farmstay program for farmers, created by Thai fertilizer brand TRA Mongkut and VML, which won the Grand Prix at Spikes Asia 2026.
AUTISM SOCIETY | Language of Bedwetting | 2026
There was no word to explain bedwetting in any AAC app in the world. Noticing this gap, this campaign went ahead and built an entirely new "language" out of more than 100 symbols.
KITKAT | THE KITKAT HEIST | 2026
A truck loaded with KITKAT really did go missing. Instead of covering up the kind of accident brands usually hide, the brand decided to put it all out in the open.
SKF | THE FAROE ISLANDS SPACE PROGRAM | 2026
A bearing maker announced a plan to colonize Mars. Except the stage isn't actually Mars—it's the Faroe Islands. But the fact that they're so dead serious about it is irresistible.
NOVARTIS | RELAX YOUR TIGHT END | 2026
Who knew the football position "tight end" could be turned into a health awareness message? That tightness in your chest might actually be your heart.
ADIDAS | Original Forever | 2026
The Gallagher brothers, who hadn't appeared together in more than ten years, showed up side by side on screen. What made it happen wasn't even the news that the band was reforming—it was an adidas ad.
WIKIFARMER | The Wedding Rice | 2026
At more than 50,000 weddings a year in Greece, rice gets thrown at the bride and groom. Did you know that rice used to be rice that was perfectly edible, but got thrown away instead?
UVA APP | UVA UVA BOMBÓN | 2026
The moment one line of lyrics played during the Super Bowl halftime show, the entire app flipped into a $1 sale. A store that only opens the instant a song plays — can you really pull that off?
RAINBOW LOBSTER MEXICO | 600K Network | 2026
600,000 people scanned a QR code with their phones and exposed fraud in a presidential election. This wasn't really an ad—it was a tool for revolution.
CARITAS | VEHICLE OF HOPE | 2026
They turned the Pope's official car into a mobile clinic for children in Gaza. And it took not one but two popes to say yes. Has any other ad ever cast actual popes—plural—in its campaign?
VIRGINIA GIUFFRE | THE LEGACY OF VIRGINIA GIUFFRE | 2026
An ad that isn't an ad won the biggest prize at the world's largest advertising festival. Zero budget, no film—just articles and interviews. This is the story of one PR person who carried on her late client's fight for a full year.
COLUMBIA SPORTSWEAR | Expedition Impossible | 2026
Find the edge of the earth, and the CEO will hand you the entire company. He said it straight-faced, dead serious, and even put it in a newspaper ad.
UBER EATS | BUILD YOUR OWN SUPER BOWL COMMERCIAL | 2026
A 60-second commercial got broken apart by users into 16,500,000 seconds worth of "your own personal commercial." They basically made people build a commercial the same way they'd build a salad.
ON | Shape of Dreams | 2026
Instead of showing the finished product, this ad shows the moment it's being born. Inside Zendaya's head is a "Dream Lab" where the shapes of clothes and shoes keep warping and shifting for three minutes straight. Directed by Spike Jonze.
CLASH ROYALE | COPYCATS WELCOME | 2026
The experience points people earned in knockoff games just turned into rewards from the real thing. Instead of suing, they welcomed them in.
ADIDAS | SUPERNOVA ADAPTIVE | 2026
It's an ad, but what it's really about is just a shoe. And that shoe got people running who couldn't run before.
LEGO | EVERYONE WANTS A PIECE | 2026
Ronaldo and Messi sharing the same screen is already a big deal on its own. But the real stars of this campaign weren't the players themselves — they were AI editors all over the world.
Snack Jack Ring | Mother Strike | 2026
A mother steps straight into her son's video game. Just that premise alone makes you want to watch. This film from Thailand pulls it off well, layering the story of a family finding its way back into the same circle over the round shape of the snack itself.
COINBASE | Your Way Out | 2026
During the live broadcast of the Academy Awards, the screen was interrupted by a blocky, low-poly town. As NPCs wander back and forth, one man struggles to break free from the system and runs toward reality. This has zero CGI. It's all live action.
MERCADO LIVRE | FIELD BARCODE | 2026
Just mowing a soccer field's grass became an ad. The sheer power of the idea—that you could scan it right through the TV broadcast and go shopping—is wild.
CLUB DEPORTIVO MUNICIPAL | THE THOUSAND SPONSORS OF MUNI | 2026
Put 1,000 companies' logos on a jersey. It sounds like a joke, but it actually saved a club.
SUNCORP INSURANCE | HAVEN | 2026
What would you do if your own house turned to you and said, "Actually, I'm not great with floods"? An insurance company came up with the idea of having the house itself speak.
APPLE TV | APPLE TV REBRAND | 2026
In an era when anything can be made easily with CGI, they went out of their way to shoot it with glass, light, and lenses. Apple TV's new logo film is, in fact, entirely captured through real optical photography.
HEINZ | LOOK FAMILIAR? | 2026
Fry boxes around the world turn out to be shaped exactly like the Heinz logo. Nobody ever pointed this out, but once you see it, you can't unsee it.
CLAUDE | A Time and a Place | 2026
Claude bought up the Super Bowl, advertising's biggest piece of prime real estate, to argue that "ads shouldn't be everywhere." That's contradictory. But that contradiction was exactly the point.